Headquarters Vancouver, British Columbia, CanadaDate founded 1995Industry [Leisure, Travel & Tourism](https://jobicy.com/company-category/leisure-travel-tourism.md) Website

## About Us

Destination Canada, formerly known as the Canadian Tourism Commission, was established in 1995 as a Crown corporation wholly owned by the Government of Canada. Its primary role is to promote tourism in Canada by marketing the country as a desirable travel destination and providing timely and accurate information to support the Canadian tourism industry’s decision-making processes.

The organization operates with an emphasis on collaborative efforts, working alongside provincial and regional tourism associations, government agencies, hoteliers, tour operators, airlines, and attraction managers to design, deliver, and fund marketing and research initiatives. It targets key international markets including Australia, Brazil, China, France, Germany, India, Japan, South Korea, Mexico, the United Kingdom, and the United States.

Destination Canada aims to enhance the quality of life for Canadians while enriching the experience for visitors. Its approach is evidence-based, utilizing research to drive marketing strategies across nine geographic leisure source markets. The agency also focuses on business events by leveraging global market analysis to attract international clusters aligned with Canada’s priority economic sectors.

Recognizing Canada’s diversity as a key asset, Destination Canada is committed to inclusive leadership within its workforce and in its interactions with partners and travelers. The organization is governed by a board of directors and led by a President and CEO who represent the diverse regions and demographics of Canada.

Overall, Destination Canada strives for transformative growth in the tourism sector, aiming to realize the full potential of the industry, win the competitive battle for visitors, and build long-term industry resilience.

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## Companies like Destination Canada

Some companies operating in Leisure, Travel & Tourism industry.

[![Voyage Privé](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/07/2b1f24db-221.png) Voyage PrivéWe offer our 56 million members a selection of trips, stays and high-end leisure activities at the best guaranteed price, with discounts of up to 70%.4 jobs availableAix-en-Provence, FranceLeisure, Travel & Tourism2006](https://jobicy.com/company/voyage-prive.md) [![Trip.com Group](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/17bbcb7b-221.jpeg) Trip.com GroupTo provide the best travel experience for our customers.3 jobs availableShanghai, ChinaLeisure, Travel & Tourism1999](https://jobicy.com/company/trip-com-group.md) [![Visit.org](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/908a1bcb-221.png) Visit.orgExperiences for purpose-driven employee engagement.New York, New York, USALeisure, Travel & Tourism2015](https://jobicy.com/company/visit-org.md) [![Grand Circle Corporation](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/92a240ea-221.png) Grand Circle CorporationChanging people’s lives by offering high-impact travel experiences and building local communities through philanthropy, social entrepreneurship, and volunteerism.Boston, United StatesLeisure, Travel & Tourism1958](https://jobicy.com/company/grand-circle-corporation.md) [![Carnival Corporation & plc](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/757ea04d-221.jpeg) Carnival Corporation & plcProvides unparalleled cruise vacations through a world-class portfolio of cruise lines and a global fleet of more than 90 ships.Miami, United StatesLeisure, Travel & Tourism1972](https://jobicy.com/company/carnival-corporation-plc.md) [![Journey Beyond](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/92f14726-221.jpeg) Journey BeyondWe go further, to take you beyond.Adelaide, South Australia, AustraliaLeisure, Travel & Tourism2017](https://jobicy.com/company/journey-beyond.md) [![BCD Travel](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/512568c9-221.jpg) BCD TravelBCD Travel helps companies make the most of what they spend on travel.21 jobs availableUtrecht, NetherlandsLeisure, Travel & Tourism2006](https://jobicy.com/company/bcd-travel.md) [![Ventura TRAVEL](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/d6d44610-221-32.jpeg) Ventura TRAVELVentura Travel specializes in personalized travel experiences that connect travelers with local cultures.San Francisco, USALeisure, Travel & Tourism2019](https://jobicy.com/company/ventura-travel.md)
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## FAQ

### Where is Destination Canada headquarters?

Destination Canada headquarters is located at Vancouver, British Columbia, Canada.

### When was Destination Canada founded?

Destination Canada was founded in 1995.

### What is Destination Canada's core business?

Destination Canada is a company in the Leisure, Travel & Tourism industry. [Claim this company page](#claim)