Headquarters Jacksonville, Florida, United StatesDate founded 1995Industry [Apparel & Fashion](https://jobicy.com/company-category/apparel-fashion.md) Website

## About Us

Fanatics, Inc. is a global digital sports platform and online retailer specializing in licensed sportswear, sports equipment, and merchandise. The company originated from a brick-and-mortar store founded by Alan and Mitchell Trager in 1995 in Jacksonville, Florida, initially focusing on local team merchandise such as Jacksonville Jaguars apparel. Over time, it expanded into e-commerce and was acquired by Michael Rubin’s GSI Commerce in 2011, which later adopted the Fanatics name and vision.

Since then, Fanatics has grown into a comprehensive platform serving more than 100 million fans globally and partnering with over 900 sports properties, including major professional and collegiate leagues. The firm emphasizes real-time manufacturing, data, and technology to deliver a unique vertical commerce model that offers a consumer-driven, on-demand experience for sports fans.

Fanatics operates multiple business units including Fanatics Commerce (retail of licensed sports merchandise), Fanatics Collectibles (trading cards and memorabilia), and Fanatics Betting & Gaming, providing integrated, personalized fan experiences. Its product range covers licensed jerseys, lifestyle and streetwear, headwear, physical and digital trading cards, sports memorabilia, and digital assets.

The company offers secure shopping solutions, merchandising and fulfillment support, as well as licensing and manufacturing services under the Fanatics brand. Headquartered in Jacksonville, Florida, Fanatics has positioned itself as a leading digital sports brand focusing on the passion and community of global sports fans, leveraging technology to advance the fan experience and maintain a broad presence in the sports merchandise and collectibles industries.

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## Companies like Fanatics

Some companies operating in Apparel & Fashion industry.

[![Coffee ‘n Clothes](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/753c2592-221.png) Coffee ‘n ClothesWe help the world’s best brands connect with fans through live events, digital experiences, & interactive merch.New York City, United StatesApparel & Fashion2014](https://jobicy.com/company/coffee-n-clothes.md) [![Printful](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/9da47206-221.png) PrintfulPrintful is an on-demand printing and fulfillment company that prints, packages, and ships custom products for online businesses.Charlotte, North Carolina, United StatesApparel & Fashion2013](https://jobicy.com/company/printful.md) [![Stitch Fix](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/92e494a0-221.jpg) Stitch FixWe’re changing the way people find what they love.San Francisco, United StatesApparel & Fashion2011](https://jobicy.com/company/stitch-fix.md) [![Kontoor Brands](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/0ea7085b-221.jpeg) Kontoor BrandsKontoor Brands is a global lifestyle apparel company designing, manufacturing, and distributing high-quality products under iconic brands.Greensboro, USAApparel & Fashion2019](https://jobicy.com/company/kontoor-brands.md) [![UA Brands](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/05f189dc-221.jpeg) UA BrandsRepresenting style, quality, and customer satisfaction for more than three decades.Fort Lauderdale, United StatesApparel & Fashion1985](https://jobicy.com/company/ua-brands.md) [![Reformation](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/467a8add-221.png) ReformationReformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist.1 job availableVernon, United StatesApparel & Fashion2009](https://jobicy.com/company/reformation.md) [![thredUP](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/12/953824663d0e9ccd4326c20047692753.jpeg) thredUPInspiring a new generation of consumers to think secondhand firstOakland, CaliforniaApparel & Fashion2009](https://jobicy.com/company/thredup.md) [![Bonfire](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/12/66ad6e828a7f4a9cc4069dd9b1f30d0f.png) BonfireRichmond, Virginia • Fundraise, buy, and sell custom apparel, the easy way. Show us how you #wearbonfire!Richmond, VirginiaApparel & Fashion2012](https://jobicy.com/company/bonfire.md)
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## FAQ

### Where is Fanatics headquarters?

Fanatics headquarters is located at Jacksonville, Florida, United States.

### When was Fanatics founded?

Fanatics was founded in 1995.

### What is Fanatics's core business?

Fanatics is a company in the Apparel & Fashion industry.  Claim this company page