# Senior Marketing Manager

Location[Spain](https://jobicy.com/resume-region/spain.md)Rate, USD Not specifiedWork schedule Full Time, Links Language skills Catalan, English, SpanishAvailable for Hire Yes [Hire me](#resume-dialog)

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## About me

Creative and analytical Product & Marketing Leader with 10+ years of global experience scaling innovative consumer products and digital platforms. Proven track record building 0 → 1 features, leading cross-functional teams, and shaping intuitive user experiences across AI, eCommerce, and brand ecosystems. Adept in crafting end-to-end strategies rooted in user insight, growth data, and compelling storytelling. Thrive in fast-paced, ambiguous environments — shipping high-impact solutions at speed, driving market disruption, and exceeding growth goals. Fluent in product lifecycle execution, user research, wireframing, CRM, and GTM launches. Passionate about building ethical, human-first experiences in emerging tech.

## Professional area

### [Management & Operations](https://jobicy.com/resume-category/management.md)[Marketing](https://jobicy.com/resume-category/marketing.md)

## Skills

### [A/B Testing](https://jobicy.com/resume-skill/a-b-testing.md)[CRM Management](https://jobicy.com/resume-skill/crm-management.md)[Project Management](https://jobicy.com/resume-skill/project-management.md)[UX Research](https://jobicy.com/resume-skill/ux-research.md)

## Education

2012 – 2014  MSc. in Communication Management and Leadership  @  University of Southern Denmark  2007 – 2011  Bachelor in Specific Degree in Business Management in the Knowledge Economy  @  Pompeu Fabra University  2007 – 2011  Bachelor in Business Management & Administration  @  Pompeu Fabra University

## Experience

July 2022 – Present  Senior Account Manager  @  RAB2B

Led development and execution of 19,000+ digital product assets across global tech clients, ensuring flawless delivery of complex creative pipelines with 100% on-time success. Translated client goals into actionable roadmaps — managing intake, briefs, feedback loops, and QA across creative, production, and data teams. Implemented workflow automation and agile practices to reduce friction and optimize resource allocation — resulting in improved velocity and a 10% YoY account growth. Integrated product feedback and cross-platform performance metrics to iterate on solutions in real time.

December 2019 – Present  Senior Brand and Trade Marketing Manager  @  UNOde50

Launched and scaled omnichannel product experiences across department stores, retail, cruise, and wholesale — leading go-to-market strategies for new collections and tech-enhanced activations. Drove 30–110% new customer growth and 80% boost in loyalty via targeted segmentation and personalized campaigns using Klaviyo, OneShop, Salesforce, and Attentive. Delivered national events and immersive trade shows (JCK, Coterie, NY Now), blending physical and digital journeys to build brand presence and increase sales by up to 1400% above targets. Defined KPIs, monitored performance, and optimized in-flight campaigns through data analysis and A/B testing.

August 2016 – December 2019  Marketing, VM & Communications Manager  @  UNOde50

Developed brand narratives and visual merchandising strategies tailored to digital and in-store journeys — increasing category sales by 72% MoM while reducing overhead. Partnered with global design teams to align creative with evolving UX goals, leveraging customer feedback loops to inform future campaigns and improve experiential flows. Produced high-engagement content across touchpoints, delivering up to 1100% increase in social interactions.

October 2015 – August 2016  Freelance Producer  @  Enri Mur Management

Oversaw pre-to-post production for high-concept fashion and lifestyle campaigns — managing budgets, timelines, and creative stakeholders. Balanced aesthetic innovation with logistical excellence — regularly delivering projects under budget and above expectation.

September 2014 – September 2015  Account Executive  @  The O Group

Co-created go-to-market strategies for luxury and lifestyle brands across physical and digital platforms — boosting client revenue by 15–20%. Conducted competitor analysis and user interviews to inform positioning and visual direction for new brand launches.

September 2013 – September 2014  PR & Artist Manager  @  Saft Productions

Developed and executed PR strategies and creative concepts for music launches, album campaigns, and brand storytelling, amplifying artist visibility across channels. Produced visually compelling press kits and event experiences (listening/release parties), merging art direction with cultural relevance.

July 2011 – August 2012  Retail Teams Coordinator  @  Mango

Supported execution of visual merchandising and retail campaigns across multiple stores, aligning regional execution with HQ’s creative direction. Streamlined cross-departmental coordination to implement in-store storytelling moments and seasonal rollouts on time and under budget (10% savings).

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