Business and Marketing Professional
- Location
- Thailand
- Rate, USD
- Not specified
- Work schedule
- Full Time,
- Language skills
- English
- Available for Hire
- Yes
About me
I am an experienced business and marketing professional with over 10 years of experience across FMCG, banking, and insurance. Recently, I transitioned into data analytics, where I have developed skills in R, Python, SQL, and data visualization. I am passionate about turning business questions into actionable insights and have a proven ability to drive campaigns and loyalty strategies using data storytelling and segmentation. I am open to analyst, insights, and strategy roles where analytics meets execution. My projects include conducting data cleaning and visual analysis of the Titanic dataset, analyzing sales and discount strategies for FMCG products, and performing customer segmentation using RFM and clustering techniques. I have a strong background in both technical and business skills, including data analysis, business strategy, and marketing campaign design.
Professional area
Education
- 2010 Master of Business Administration (Major in Business Modeling and Analysis) @ Mahidol University International College
- 2002 Bachelor of Business Administration (Major in Marketing) @ Srinakarinvirot University
- 2007 Certificate of English for Business and Management @ Thammasat University
Experience
- Jul 24 – Feb 25 Principal of Customer Loyalty and Engagement @ AIA Thailand
Conducted in-depth customer data analysis and derived actionable insights, leading to a 15% incremental lift in business-as-usual activities through targeted customer strategies. Designed and executed integrated campaigns and communication strategies, achieving a 20% increase in customer engagement for the loyalty program.
- Jul 23 - Jan 24 AVP of Retail Sales & Campaign Management @ Kasikorn Bank
Analyzed 800K+ customer datasets to enhance cross-sales campaigns. Designed targeted acquisition strategies, achieving >66% of campaign goals with optimized budget allocation.
- Mar 23 – Jun 23 Customer Journey Consultant (Client: Google – Google Cloud Platform) @ Digital alchemy (Thailand) Co., Ltd.
Led campaign team with end-to-end responsibility from overall database marketing strategy, lifecycle journey design, and delivery to optimization across various channels.
- Jan 19 - Mar 23 AVP of Campaign Management @ Krungthai - AXA Life Insurance
Developed and executed existing customer campaigns, improving the profit and customer engagement along the customer journey, achieving a 20% conversion rate from the shrinking market segment.
- May 16 - Jan 19 Marketing Specialist - Retail Banking Segmented Marketing @ TMB Bank
Executed the marketing standard material statement and key visual design, aligning the segmented customer with the corporate communication policy.
- Sep 14 - Apr 16 Brand Manager - Corporate Marketing @ Charoen Pokphand Foods (CPF)
Pioneered the new B2B marketing initiatives, selling ready-made meals and supplies to Quick Service Restaurants (QSRs).
- Apr 14 - Jul 14 Six Sigma Black Belt - Crop Protection, Sales & Marketing @ DuPont (Thailand) Limited
Project Manager & ASEAN coordinator for Sales & Marketing function.
- Aug 11 - Feb 14 Product Manager @ TOA Paint (Thailand) Co., Ltd.
Developed and implemented brand strategies, yearly budgeting control, and sales forecasting & KPIs.
- Jan 11 - Jun 11 Assistant Product Manager @ Capital Trading Co., Ltd.
Responsible for executing projects and initiatives that support the broader short and long-term marketing strategy.
- Jan 05 - Dec 10 Product Management Assistant @ DKSH (Thailand) Limited
Created and developed channel strategic plan and implementation.
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