# Latam Sales & Commercial Growth Leader Location[Colombia](https://jobicy.com/resume-region/colombia.md)Rate, USD Not specifiedWork schedule Full Time, Links Language skills English, SpanishAvailable for Hire Yes [Hire me](#resume-dialog) Save Log in to save ## About me I am a senior commercial executive with over 20 years of experience leading regional growth, multi-country operations, and business expansion across LATAM and the U.S. ecosystem. Throughout my career, I have been recognized for driving revenue growth, expanding market share, and leading commercial transformation in highly competitive industries. I have managed complex multi-channel distribution ecosystems including retail, enterprise, and telecom sectors. I have a proven track record of scaling multi-country organizations and aligning commercial strategy with execution to deliver sustainable performance across fast-moving and diverse markets. My expertise lies in building and restructuring commercial models, expanding regional presence, and executing go-to-market strategies across LATAM, combining strategic vision with strong operational execution. My core expertise includes LATAM growth and business expansion strategy, go-to-market strategy and commercial transformation, multi-country commercial leadership within LATAM and the U.S. ecosystem, cross-border team leadership, organizational scaling, P&L exposure, business performance optimization, revenue growth, market share scaling, enterprise sales, strategic key account management, and managing multi-channel ecosystems. I have successfully led business development, partnerships, and operations for audiovisual content companies, consumer tech launches, and high-scale consumer electronics portfolios. I have also built U.S. business infrastructure from the ground up, defining and executing go-to-market strategies for alcoholic beverage commercialization. I am passionate about driving commercial strategy, budgeting, and full P&L management, generating significant revenue growth through innovative growth and monetization initiatives. I am experienced in leading sales, finance, logistics, and business development functions, and I excel at improving retail productivity, channel efficiency, and operational performance through execution excellence and cost optimization. I am fluent in Spanish and have full professional proficiency in English. I am committed to building and scaling high-performance multicultural teams across regions and delivering impactful commercial and operational results. ## Professional area ### [Management & Operations](https://jobicy.com/resume-category/management.md)[Marketing](https://jobicy.com/resume-category/marketing.md)[Sales](https://jobicy.com/resume-category/sales.md) ## Skills ### [Budgeting](https://jobicy.com/resume-skill/budgeting.md)[Business Development](https://jobicy.com/resume-skill/business-development.md)[Forecasting](https://jobicy.com/resume-skill/forecasting.md)[Marketing Strategy](https://jobicy.com/resume-skill/marketing-strategy.md)[Operations Management](https://jobicy.com/resume-skill/operations-management.md)[Sales Conversion](https://jobicy.com/resume-skill/sales-conversion.md)[Sales Management](https://jobicy.com/resume-skill/sales-management.md)[Strategic Planning](https://jobicy.com/resume-skill/strategic-planning.md)[Team Building](https://jobicy.com/resume-skill/team-building.md) ## Education 2001/2003 Industrial Engineering @ Florida International University 2008/2008 Diploma in Strategic Planning @ Training and Development 2018/2018 Negotiation Skills Certification @ ADEN Business School 2013/2013 Life & Business Coach Certification @ Leadership Development and Training Group ## Experience 2018 - Present Founder | General Manager @ Barrio Abajo Productions Lead business development, partnerships, and operations of an audiovisual content company. Drive commercial strategy, budgeting, and full P&L management. Generated US$1M revenue in 2025 through growth and monetization initiatives. 2025 - 2026 Senior Sales Manager @ Cubitt Led commercial launch and acceleration strategy for wearables and consumer tech in Colombia. Designed and executed multi-channel expansion strategy across retail, distributors, and telecom operators. Managed end-to-end commercial operations including sales, marketing, logistics, and business development. Generated US$2M revenue, exceeding growth targets and accelerating commercial expansion. 2024 - 2025 Senior Sales Manager @ Huawei Directed commercial strategy for a high-scale consumer electronics portfolio in Colombia. Managed sales performance, channel optimization, marketing execution, and demand planning across key categories. Delivered US$10M revenue, increasing market share across key categories (Smartphones +3%, Wearables +38%, Audio +6%). Improved retail productivity, channel efficiency, and operational performance through execution excellence and cost optimization. 2021 - 2023 General Manager @ FGF Co-Packing Built U.S. business infrastructure from zero, including legal, financial, and operational setup. Defined and executed go-to-market strategy for alcoholic beverage commercialization. Led Sales, Finance, Logistics, and Business Development functions. Generated initial revenue and market penetration, launching operations and commercial footprint in the U.S. 2019 - 2020 LATAM General Manager (Colombia, Peru, Chile) @ Caffenio Led regional commercial operations across three LATAM markets. Delivered US$2M revenue growth through channel expansion and operational optimization. Implemented cost efficiency and continuous improvement initiatives. 2018/2019 Senior Sales Manager | Unit Business Head @ Samsung US$250M+ business unit managed, achieving 35% market share. Led regional commercial strategy and expansion of enterprise channels. Implemented CPFR model, improving forecast accuracy, inventory management, and sales conversion. 2013 - 2017 Managing Director (Colombia, Ecuador, Panama) @ Tempur Sealy International Led commercial and operational execution across multiple LATAM markets, delivering US$5M+ revenue impact. Positioned brand in premium segment through consultative, high-value sales strategy. Built and scaled high-performance multicultural teams across the region. 2011 - 2013 Senior Sales Manager @ Nissan Motors Managed US$180M business unit, ensuring consistent revenue and profitability. Increased market share from 6% to 9%, achieving Top 3 positioning in Colombia. Led commercial transformation toward multi-channel sales model. Implemented CPFR system, improving demand forecasting and inventory efficiency. 2008 - 2010 Retail Manager @ Claro - Telmex Managed retail operations in Colombia. 2006 – 2008 Andean Region Director @ Celistics Managed operations across LATAM (Colombia, Venezuela, Ecuador, Peru). 2004 - 2006 Sales Manager @ Ingram Micro Claro Managed sales across LATAM (Colombia, Guatemala, El Salvador). 2003 - 2004 Management @ Enterprise Rent a Car Managed operations in USA. 2001 - 2004 Operations Chief @ Air & Sea Show Managed operations in USA. ## Recommend this talent ## Related resumes * [![Photo](https://jobicy.com/react/themes/app/images/candidate.png) Senior Product DesignerChinaI am a product designer with 8+ years of experience creating complex, data-heavy fintech, AI infrastructure, and enterprise products. 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