# Senior Marketing Strategist Location[Mexico](https://jobicy.com/resume-region/mexico.md)Rate, USD Not specifiedWork schedule Full Time, Links Language skills English, SpanishAvailable for Hire Yes [Hire me](#resume-dialog) Save Log in to save ## About me I am a dedicated marketing professional with over 20 years of experience, specializing in digital marketing, social media, and advertising. Throughout my career, I have developed a strong expertise in designing and implementing comprehensive marketing strategies that drive business growth and enhance brand positioning. I am passionate about leveraging innovative tools, including generative artificial intelligence, to optimize data analysis and content creation, improving operational efficiency. My experience spans leadership roles in B2B marketing, business intelligence, and digital strategy, where I have successfully managed high-value corporate accounts and executed social selling campaigns on platforms like LinkedIn. I am skilled in planning 360-degree marketing initiatives that integrate SEO, SEM, and email marketing, ensuring alignment with commercial objectives. I hold multiple advanced degrees, including two MBAs focused on productivity, quality, and marketing management, complemented by certifications in community management, content marketing, and Sigma Pro Green Belt. I am committed to continuous learning and staying at the forefront of market trends to deliver impactful results. I am organized, proactive, and solution-oriented, thriving in team environments where collaboration and idea-sharing are valued. I am eager to contribute my skills to a leading company in the digital marketing sector, driving innovative projects and effective marketing strategies that generate positive business outcomes. Currently residing in Mexico City with permanent residency and work authorization, I am open to new opportunities that allow me to further develop my potential and support the success of the organization I join. ## Professional area ### [Marketing](https://jobicy.com/resume-category/marketing.md) ## Skills ### [Account Management](https://jobicy.com/resume-skill/account-management.md)[Branding](https://jobicy.com/resume-skill/branding.md)[Business Development](https://jobicy.com/resume-skill/business-development.md)[Campaign Management](https://jobicy.com/resume-skill/campaign-management.md)[Communication skills](https://jobicy.com/resume-skill/communication-skills.md)[Community Management](https://jobicy.com/resume-skill/community-management.md)[Content Creation](https://jobicy.com/resume-skill/content-creation.md)[Content Marketing](https://jobicy.com/resume-skill/content-marketing.md)[CRM](https://jobicy.com/resume-skill/crm.md)[Data Analysis](https://jobicy.com/resume-skill/data-analysis.md)[Digital Marketing](https://jobicy.com/resume-skill/digital-marketing.md)[Email Marketing](https://jobicy.com/resume-skill/email-marketing.md)[Event Planning](https://jobicy.com/resume-skill/event-planning.md)[Leadership](https://jobicy.com/resume-skill/leadership.md)[LinkedIn Ads](https://jobicy.com/resume-skill/linkedin-ads.md)[Market Research](https://jobicy.com/resume-skill/market-research.md)[Marketing Analytics](https://jobicy.com/resume-skill/marketing-analytics.md)[Marketing Strategy](https://jobicy.com/resume-skill/marketing-strategy.md)[Organizational Skills](https://jobicy.com/resume-skill/organizational-skills.md)[Problem Solving](https://jobicy.com/resume-skill/problem-solving.md)[Project Management](https://jobicy.com/resume-skill/project-management.md)[Public Relations](https://jobicy.com/resume-skill/public-relations.md)[Reporting](https://jobicy.com/resume-skill/reporting.md)[SEO - Search Engine Optimization](https://jobicy.com/resume-skill/seo.md)[Social Media Marketing](https://jobicy.com/resume-skill/social-media-marketing.md)[Strategic Planning](https://jobicy.com/resume-skill/strategic-planning.md) ## Education Jan 2024 - Aug 2024 MBA in Productivity and Quality @ Universidad Tecmilenio, Ciudad de México Sep 2021 - Dec 2023 MBA in Business Administration with Marketing Orientation, with honors @ Universidad Tecmilenio, Ciudad de México 2005 - 2018 Bachelor of Commercialization/Marketing @ Universidad de Palermo, Buenos Aires, Argentina Dec 2022 Course in Community Manager & Advertising @ CODERHOUSE Ranked among top 10 averages Dec 2023 Course in Content Marketing on Social Media @ CODERHOUSE Ranked among top 10 averages Aug 2024 Sigma Pro Green Belt Certification @ Sigma Pro ## Experience Sep 2024 - Present Senior Marketing Strategist and Business Development @ B+Agency Leadership in strategic marketing and AI implementation for data analysis and content optimization. Managed B2B account strategies including social selling on LinkedIn. Designed 360° marketing plans integrating SEO, SEM, and email marketing. Monitored and optimized advertising campaigns on Meta and LinkedIn Ads using ROI and KPI metrics. Conducted brand audits and competitive analysis to develop SMART objectives and crisis management plans. Supervised branding and content calendars applying inbound marketing and storytelling techniques. 2015 - 2018 Marketing Specialist @ Bawil SA Developed personalized campaigns targeting sector interests. Created and distributed press releases. Conducted satisfaction surveys. Designed institutional merchandising. Analyzed reports to optimize campaign performance. Managed client acquisition and personalized marketing communications. 2001 - 2013 Marketing and Advertising Specialist @ Provincia Net (Banco de la Provincia de Buenos Aires) Handled institutional relations and press communications including writing and dissemination of press releases and interviews. Organized market studies such as surveys and focus groups. Coordinated press conferences and corporate events. Developed advertising campaigns and content for brochures, newsletters, presentations, and website. Launched agencies in regional areas. Managed media clipping and customer satisfaction surveys. Mar 1998 - Sep 2001 Marketing and Customer Service Assistant @ Bapro Turismo (Banco de la Provincia de Buenos Aires) Managed customer service reception and administration. Launched new tourism packages. Monitored customer satisfaction. Designed merchandising. Conducted market research on competitors. Executed advertising campaigns and event organization. Prepared sales statistics and survey reports. ## Recommend this talent ## Related resumes * [![Photo](https://jobicy.com/react/themes/app/images/candidate.png) Data AnalystBrazilI am a Data Analyst with 3+ years of experience across BI, data engineering, and data science, with a strong and growing focus on data-driven marketing analytics. 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