Staff Reporter

Location
Mexico
Rate, USD
$15 / hour
Work schedule
Full Time,
Language skills
English, Spanish
Available for Hire
Yes
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About me

I am a communications and digital marketing professional with over 8 years of experience specializing in social media management, corporate communications, and specialized journalism. Throughout my career, I have developed a proven track record of driving brand growth across corporate, sports, and automotive sectors by increasing digital audiences and strengthening reputations through innovative, data-driven content strategies. I am creative, highly organized, and passionate about enhancing brands’ digital presence, consistently delivering strong engagement and measurable results in highly competitive environments.

My expertise includes writing news articles and in-depth reports, particularly in sports journalism, as well as producing specialized automotive content aimed at attracting and retaining audiences. I have managed social media platforms as a Community Manager, creating digital campaigns and strategies that have significantly increased audience engagement and follower growth.

I have held roles such as Journalist, Web Editor & Community Manager at Play-Off Magazine and Excelencias del Motor, where I developed and implemented communication strategies to support organizational objectives. More recently, I served as Digital Communications Coordinator at El Toque, managing online communities and producing journalistic content while fostering public discussion around key news topics.

Currently, I work as a Corporate Communications Consultant at Oca Reputación, providing strategic advisory services to companies and institutions to enhance their communication efforts. My responsibilities include developing social listening strategies, conducting digital communication analysis, drafting press releases and newsletters, and building strong relationships with media outlets, opinion leaders, stakeholders, and key communities.

I am skilled in critical and strategic thinking, effective communication, project management, interdisciplinary collaboration, and maintaining a results-oriented mindset. I am fluent in Spanish and English and proficient with tools such as Meta Business Suite, Hootsuite, Buffer, Google Analytics, Socialbakers, Canva, Adobe Photoshop, Adobe Premiere Pro, and CapCut.




Education

2010 - 2015 Bachelor of Journalism @ University of Havana
2018 - 2020 Master of Communication @ Universidad Iberoamericana de Ciudad de México

Experience

Jan 2016 - Jul 2018 Journalist, Web Editor & Community Manager @ Play-Off Magazine

Developed and implemented communication strategies to support the magazine in achieving its objectives. Produced sports and motorsports content.

Jul 2015 - May 2018 Journalist, Web Editor & Community Manager @ Excelencias del Motor

Produced and developed specialized automotive content aimed at attracting, informing, and retaining audiences by highlighting key vehicle features and value propositions. Managed social media as a Community Manager, creating digital campaigns and strategies that increased audience engagement by 30% and follower growth by 15%.

Mar 2020 - Dec 2023 Digital Communications Coordinator @ El Toque

Managed online communities and produced journalistic content for the El Toque platform. Oversaw social media as a Community Manager, increasing user engagement and fostering public discussion around key news topics.

Nov 2021 - Present Corporate Communications Consultant @ Oca Reputación

Provided strategic advisory to companies and institutions to enhance the communication of their purpose, programs, and projects. Developed social listening strategies and conducted digital communication analysis for organizations. Drafted press releases and newsletters, and built strong relationships with media outlets, opinion leaders, stakeholders, and key communities.


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