# Digital Marketing Specialist Location[Romania](https://jobicy.com/resume-region/romania.md)Rate, USD $65 / hourWork schedule Full Time, Links Language skills Dutch, English, FrenchAvailable for Hire Yes [Hire me](#resume-dialog) Save Log in to save ## About me I am a digital marketing specialist with 8+ years of experience driving measurable growth across B2B and B2C channels in EMEA markets. I focus on SEM, paid social, SEO, and performance analytics, and I consistently translate business goals into campaigns that improve CPA, CVR, and ROI. I have strong experience in B2B environments, especially in pharma, fintech, and SaaS, where long sales cycles and complex messaging require precise targeting, content, and measurement. I am comfortable owning the full digital stack, from campaign planning and execution to analytics and optimization. In my recent roles, I led governance, performance strategy, and analytics across multiple European markets. I built playbooks, measurement frameworks, and dashboards that helped standardize reporting and improve decision-making across country teams and leadership groups. I also have hands-on experience managing agencies, coordinating cross-functional stakeholders, and supporting digital IT teams to improve data access and reporting scalability. I enjoy building systems that make marketing performance easier to understand and optimize. As a freelancer, I have worked with B2B and B2C clients across Europe, designing multi-channel campaigns, conducting keyword and intent research, and building dashboards for real-time performance visibility. I am especially focused on continuous optimization and budget efficiency. I speak English, Dutch, and French, and I am based in Bucharest, Romania. I bring a mix of strategic thinking, technical fluency, and executional discipline to digital marketing roles. ## Professional area ### [Marketing](https://jobicy.com/resume-category/marketing.md)[SEO](https://jobicy.com/resume-category/seo.md)[Web Analyst](https://jobicy.com/resume-category/web-strategy.md) ## Skills ### [Asana](https://jobicy.com/resume-skill/asana.md)[Content Strategy](https://jobicy.com/resume-skill/content-strategy.md)[Conversion Rate Optimization](https://jobicy.com/resume-skill/conversion-rate-optimization.md)[CSS](https://jobicy.com/resume-skill/css.md)[Data Analysis](https://jobicy.com/resume-skill/data-analysis.md)[Digital Marketing](https://jobicy.com/resume-skill/digital-marketing.md)[Email Marketing](https://jobicy.com/resume-skill/email-marketing.md)[Google Ads](https://jobicy.com/resume-skill/google-ads.md)[Google Analytics](https://jobicy.com/resume-skill/google-analytics.md)[Google Search Console](https://jobicy.com/resume-skill/google-search-console.md)[Google Tag Manager](https://jobicy.com/resume-skill/google-tag-manager.md)[HTML](https://jobicy.com/resume-skill/html.md)[HubSpot](https://jobicy.com/resume-skill/hubspot.md)[JavaScript](https://jobicy.com/resume-skill/javascript.md)[Jira](https://jobicy.com/resume-skill/jira.md)[Keyword Research](https://jobicy.com/resume-skill/keyword-research.md)[Lead Generation](https://jobicy.com/resume-skill/lead-generation.md)[LinkedIn Ads](https://jobicy.com/resume-skill/linkedin-ads.md)[Project Management](https://jobicy.com/resume-skill/project-management.md)[SEO - Search Engine Optimization](https://jobicy.com/resume-skill/seo.md)[SQL](https://jobicy.com/resume-skill/sql.md)[Stakeholder Management](https://jobicy.com/resume-skill/stakeholder-management.md)[Tableau Software](https://jobicy.com/resume-skill/tableau.md) ## Education 2014 - 2016 Bachelor in Secondary Education @ Howest, Bruges 2008 - 2014 Fine Arts @ Atheneum Pottelberg, Kortrijk ## Experience Nov 2019 - Present Digital Marketing Consultant @ Freelance Plan and execute multi-channel digital campaigns across Europe; conduct keyword research and search intent analysis; build performance dashboards; run continuous optimization; manage budget allocation and bid strategies; bridge business stakeholders and technical teams. Aug 2023 - May 2026 EMEA Digital Marketing Lead @ Johnson & Johnson Innovative Medicine (Janssen Pharmaceutical Companies) Led governance, performance strategy, and analytics across 20+ European markets; built SEA/SEO playbooks and measurement frameworks; conducted monthly performance reviews; owned dashboards; managed agencies; coordinated with digital IT teams; delivered capability trainings; worked with Ensemble data lake and SQL for analysis. Mar 2019 - Aug 2019 Performance Marketer @ Polybius, Belgium Built go-to-market strategy and acquisition engine for a fintech SaaS startup; designed acquisition budget modeling; developed paid media strategies; set up KPI frameworks and tracking; built UTM guidelines; created dashboards; implemented GDPR-compliant privacy and cookie policies. Jan 2018 - Feb 2019 Performance Marketer @ FamousGrey, Belgium Managed large-scale performance and branding campaigns for an automotive brand across Belgium and Luxembourg; owned and optimized a €200K+ monthly budget; led paid social, CPC, and display rollout; ran brand lift studies; built reporting dashboards; managed AdWords portfolios; conducted SEO audits; created email campaigns and programmatic setup. Jun 2016 - Dec 2017 Online Marketer @ Self-Employed Built growth strategies and social media acquisition plans for small-to-mid businesses; implemented retail checkout and tracking systems for physical stores. ## Recommend this talent ## Related resumes * [![Photo](https://jobicy.com/react/themes/app/images/candidate.png) Product Management LeaderUnited StatesI am a results-driven product management leader with more than 10 years of experience building and scaling customer-facing and B2B products for high-growth financial services and technology companies. 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