# Marketing Automation and Email Marketing Specialist

Location[United Kingdom](https://jobicy.com/resume-region/united-kingdom.md)Rate, USD Not specifiedWork schedule Full Time,  Contract,  Internship,  Part Time, Links—Language skills English, French, RussianAvailable for Hire Yes

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## About me

I have 6 years of experience in marketing automation and email marketing, working across a range of platforms including Salesforce Marketing Cloud, HubSpot, Klaviyo, Customer.io, and Beehiiv. My background includes consultancy work as well as in-house roles across media, travel, retail, charities, fashion, and education.

I specialize in Salesforce Marketing Cloud and have hands-on experience with implementation, Journey Builder, Contact Builder, Email Studio, SQL-based segmentation, AMPscript, HTML editing, and automation workflows. I am also certified as an Email Marketing Specialist and Marketing Cloud Administrator.

In my recent roles, I have improved email performance, increased open and click rates, repaired IP and domain reputation issues, and supported teams with documentation, training, testing, and reporting. I have also managed multilingual email operations and coordinated with stakeholders across marketing, sales, IT, and partner teams.

I enjoy combining technical and creative skills, including AI-assisted content creation for posts, videos, reels, subject lines, and other marketing assets. I am comfortable working with data, building customer journeys, and optimizing campaigns to improve engagement and subscriber growth.

Earlier in my career, I worked in customer service, fashion and lifestyle writing, and sales and marketing support, which strengthened my communication, organization, and client-facing skills. I have also contributed to website creation, social media management, newsletters, and graphic design tasks.

I am multilingual and work confidently in English, Russian, Kazakh, and French. I am based in London, UK, and I am open to contract, permanent, part-time, and freelance opportunities in marketing automation, email marketing, and Salesforce Marketing Cloud consulting.

## Professional area

### [Customer Support](https://jobicy.com/resume-category/supporting.md)[Design & Media](https://jobicy.com/resume-category/design-multimedia.md)[Developer & Engineer](https://jobicy.com/resume-category/dev.md)[Management & Operations](https://jobicy.com/resume-category/management.md)[Marketing](https://jobicy.com/resume-category/marketing.md)[Writing & Content Creation](https://jobicy.com/resume-category/writing.md)

## Skills

### [A/B Testing](https://jobicy.com/resume-skill/a-b-testing.md)[Adobe InDesign](https://jobicy.com/resume-skill/indesign.md)[Asana](https://jobicy.com/resume-skill/asana.md)[Campaign Management](https://jobicy.com/resume-skill/campaign-management.md)[Content Creation](https://jobicy.com/resume-skill/content-creation.md)[Copywriting](https://jobicy.com/resume-skill/copywriting.md)[CSS](https://jobicy.com/resume-skill/css.md)[Customer Service](https://jobicy.com/resume-skill/customer-service.md)[Digital Marketing](https://jobicy.com/resume-skill/digital-marketing.md)[Email Marketing](https://jobicy.com/resume-skill/email-marketing.md)[Graphic Design](https://jobicy.com/resume-skill/graphic-design.md)[HTML](https://jobicy.com/resume-skill/html.md)[HubSpot](https://jobicy.com/resume-skill/hubspot.md)[Jira](https://jobicy.com/resume-skill/jira.md)[Marketing Automation](https://jobicy.com/resume-skill/marketing-automation.md)[Microsoft PowerPoint](https://jobicy.com/resume-skill/microsoft-powerpoint.md)[Microsoft Word](https://jobicy.com/resume-skill/microsoft-word.md)[Pardot](https://jobicy.com/resume-skill/pardot.md)[Project Management](https://jobicy.com/resume-skill/project-management.md)[Reporting](https://jobicy.com/resume-skill/reporting.md)[Social Media Management](https://jobicy.com/resume-skill/social-media-management.md)[SQL](https://jobicy.com/resume-skill/sql.md)[Stakeholder Management](https://jobicy.com/resume-skill/stakeholder-management.md)[Training](https://jobicy.com/resume-skill/training.md)

## Education

Oct 2021 - Sep 2022  MBA  @  Université Cote d’Azur  Sep 2008 - Jan 2010  MA in Branding and Design Strategies  @  Brunel University

Marketing & Public Relations, visual communications, international brand management, innovation, emotional branding.

Sep 2005 - Jul 2008  BA in Fashion Design  @  Istituto Marangoni  Mar 2020 - Jul 2020  Salesforce Marketing Cloud Email Marketing Specialist course  @  Supermums UK training  Oct 2019 - Feb 2020  Salesforce Administrator course  @  Univer

## Experience

Nov 2025 - Feb 2026  Marketing Cloud Consultant  @  Mint Consulting / Dog’s Trust

Set up synchronized data extensions, created journeys and automations using SQL for segmentation, built dynamic emails with AMPscript, tested journeys from Salesforce CRM and SFMC, and supported user acceptance testing.

Mar 2024 - Nov 2025  Email Marketing Manager  @  BeInCrypto

Improved open and click rates and IP reputation across multiple domains, owned email marketing automation software, created documentation, trained marketing users, built reports and segments, fixed technical and deliverability issues, managed popups, and led multilingual email teams.

Nov 2022 - Aug 2023  Salesforce Marketing Cloud Technical-Functional Consultant  @  TCS / Sainsbury’s Ltd

Created automations and journeys for online campaigns, provided training, worked with ServiceNow and Jira, managed data imports and exports, created documentation and Confluence pages, tested automations, and handled segmentation with SQL.

Nov 2022 - Jul 2023  Email Marketing Specialist  @  The Key

Created and edited emails using HTML and CSS, performed test sends, imported data extensions, scheduled sends, tested emails in Litmus, fixed email issues, and tracked tasks in Asana.

Mar 2022 - Sep 2022  Marketing Cloud Consultant  @  Alscient / France

Gathered client requirements, optimized journey plans, implemented Marketing Cloud, integrated with CRM via Marketing Cloud Connect, created emails, templates and journeys, trained users, created documentation, and managed Pardot cases.

Nov 2021 - Jan 2022  Marketing Cloud Email Marketing Specialist  @  Kaplan

Updated and created customer journeys, scheduled sends for various markets, exported and created data extensions, managed requests from markets and brands, created emails, and updated HTML code in existing emails.

Sep 2021 - Nov 2022  Digital Marketing and Email Marketing Specialist/Strategist  @  Queendom

Created a website, managed social media, took part in tradeshows, and updated or created customer databases, emails, and journeys.

Mar 2021 - Aug 2021  Salesforce Marketing Cloud Consultant  @  Capgemini / London

Configured setup and security settings, created customer journeys, built and tested emails, performed basic segmentation using SQL, used AMPscript and HTML, and tracked and reported data.

Jun 2020 - Jul 2020  Email Marketing Specialist  @  SAMA Consultancy / London

Created a journey in Journey Builder, built emails in Email Studio, used Content Builder, segmented audiences with filters and queries, created automations in Automation Studio, built multi-step journey demos, and created reports.

Oct 2018 - Feb 2021  Customer Service Assistant  @  Net-a-Porter Fashion Group / London

Used CRM systems daily, handled complaints and escalations, assisted new employees with CRM software, participated in reporting and meetings, logged customer data, supported Finance with security checks, and assisted OPS teams with failed transactions and refunds.

Jul 2014 - May 2016  Contributing Fashion and Lifestyle Writer and Editor  @  Marie Claire Kazakhstan / Russian Gap London magazines

Organized and styled photoshoots, edited images and texts, covered London Fashion Week and other events, worked under pressure and tight deadlines, and produced articles and interviews.

Sep 2010 - Jan 2015  Sales and Marketing Assistant  @  Dream Land travel agency / Astana

Translated emails and replied to customer inquiries, created newsletters via Mailchimp, handled SMM and graphic design tasks, booked travel services, and translated visa documents and applications.

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