# Business Development Manager Location[Romania](https://jobicy.com/resume-region/romania.md)Rate, USD $40 / hourWork schedule Full Time, Links Language skills English, French, Romanian, SpanishAvailable for Hire Yes Hire me Save Log in to save * ## About me I am a commercial and B2B marketing professional with more than 18 years of experience in multinational, partner-facing environments. My background combines business development, channel execution, field marketing, product visibility, customer education, and digital project coordination. I have worked extensively with distributors, retail and pharmacy networks, professional accounts, sales teams, marketing teams, trade stakeholders, digital teams, and external partners. I focus on turning business priorities into local campaigns, partner enablement actions, trainings, events, materials, CRM follow-up, and measurable commercial growth. My experience includes channel and partner marketing, demand generation, account growth, and digital/CRM work. I have used tools such as Salesforce, Veeva, Power BI, Pitcher, Einstein Analytics, HubSpot, SAP, and Google Analytics to support reporting, insights, and execution. I have held business development and medical representative roles in ophthalmology and healthcare-related markets, where I managed key accounts, supported product adoption, coordinated educational activities, and contributed to market-share growth. I have also worked on local marketing, promotional actions, and customer engagement initiatives. In earlier roles, I supported broader commercial, marketing, PR, rebranding, SEO, social, and e-commerce projects, including collaboration with design, frontend, backend, and UX/UI contributors. This gave me a strong cross-functional perspective and practical experience in digital project coordination. I bring a technical and analytical mindset through my academic background in Economic Cybernetics, Statistics, and Economic Informatics. I am now targeting channel marketing, partner marketing, partner business, account management, and tech-oriented B2B roles, with a transition toward broader SaaS and partner ecosystem growth. ## Professional area ### [Management & Operations](https://jobicy.com/resume-category/management.md)[Marketing](https://jobicy.com/resume-category/marketing.md)[Sales](https://jobicy.com/resume-category/sales.md)[Web Analyst](https://jobicy.com/resume-category/web-strategy.md) ## Skills ### [Account Management](https://jobicy.com/resume-skill/account-management.md)[Business Development](https://jobicy.com/resume-skill/business-development.md)[Campaign Management](https://jobicy.com/resume-skill/campaign-management.md)[CRM](https://jobicy.com/resume-skill/crm.md)[Demand Generation](https://jobicy.com/resume-skill/demand-generation.md)[Event Management](https://jobicy.com/resume-skill/event-management.md)[Forecasting](https://jobicy.com/resume-skill/forecasting.md)[Google Analytics](https://jobicy.com/resume-skill/google-analytics.md)[HubSpot](https://jobicy.com/resume-skill/hubspot.md)[Lead Generation](https://jobicy.com/resume-skill/lead-generation.md)[Negotiating](https://jobicy.com/resume-skill/negotiation.md)[Project Management](https://jobicy.com/resume-skill/project-management.md)[Relationship Building](https://jobicy.com/resume-skill/relationship-building.md)[Reporting](https://jobicy.com/resume-skill/reporting.md)[Retail Marketing](https://jobicy.com/resume-skill/retail-marketing.md)[Salesforce](https://jobicy.com/resume-skill/salesforce.md)[SAP](https://jobicy.com/resume-skill/sap.md)[SEO - Search Engine Optimization](https://jobicy.com/resume-skill/seo.md)[Social Media Marketing](https://jobicy.com/resume-skill/social-media-marketing.md)[Stakeholder Management](https://jobicy.com/resume-skill/stakeholder-management.md) ## Education 2024 - 2026 Master’s Degree in European Studies and International Affairs @ Politehnica University of Bucharest 2003 - 2007 Bachelor’s Degree in Economic Cybernetics, Statistics and Economic Informatics @ Bucharest University of Economic Studies ## Experience 2022 - Present Business Development Manager, Vision Care / Commercial & Digital Projects @ Alcon Romania Drive B2B commercial and local marketing initiatives across ophthalmology, optical retail, pharmacy, distributor, and healthcare-related channels. Partner with key accounts, retail stakeholders, distributors, and internal teams to improve product visibility, strengthen recommendation behavior, support sell-out, and activate local opportunities. Coordinate trainings, educational sessions, product presentations, customer activations, and event participation. Support digital marketing projects including website content, MyAlcon Fitting Hub, Dry Eye Test & Buy app, local content adaptation, eContent activation, customer-facing materials, approval follow-up, and campaign coordination. Use Salesforce, Pitcher, Einstein Analytics, Power BI/reporting dashboards, customer feedback, and competitor monitoring to prepare insights and recommendations. 2018 - 2022 Senior Medical Representative / Business Development @ Laboratoires Thea Managed a high-value portfolio of ophthalmologists, optical stores, pharmacies, clinics, and business partners. Implemented local promotional actions, educational initiatives, product discussions, round tables, and customer engagement activities. Built long-term relationships with KOLs and professional stakeholders and translated customer needs and competitor activity into growth actions. Achieved #1 market share in Bucharest for a flagship product through structured relationship-building and strong field execution. 2016 - 2018 Senior Medical Representative @ Sanofi Managed multi-specialty account relationships across doctors, pharmacies, and healthcare stakeholders. Supported product uptake through structured planning, presentations, and consistent follow-up. Contributed to early digital and cross-functional marketing initiatives and monitored territory performance, customer feedback, and competitor activity to inform action plans and field priorities. 2007 - 2016 Commercial, Marketing and B2B Roles @ Terapia Ranbaxy / Sun Pharma Managed professional client portfolios, distributor-related relationships, product presentations, congress participation, CRM tracking, forecasting, and market-share growth across complex territories. 2007 - 2016 Commercial, Marketing and B2B Roles @ Gedeon Richter Managed professional client portfolios, distributor-related relationships, product presentations, congress participation, CRM tracking, forecasting, and market-share growth across complex territories. 2007 - 2016 Commercial, Marketing and B2B Roles @ Infinit Solutions Agency Coordinated PR, rebranding, and marketing projects involving design, frontend, backend, and UX/UI contributors. Supported B2B pharmaceutical marketing campaigns and client communication. 2007 - 2016 Commercial, Marketing and B2B Roles @ Collective Marketing / Daisy Property and Roam Together App Supported digital marketing, customer acquisition, SEO, social, e-commerce initiatives, Google Analytics reporting, app/product launch coordination, and collaboration between business, marketing, UX/UI, and development teams. 2007 - 2016 Commercial, Marketing and B2B Roles @ Relad Pharma Worked with SAP-related stock, distribution, and business-process workflows, building early exposure to ERP systems, operational accuracy, and data-protection/cybersecurity awareness. ## Recommend this talent ## Related resumes [![Photo](https://jobicy.com/react/themes/app/images/candidate.png) Education & Administrative Support SpecialistUnited StatesI am an experienced education and operations professional with a strong background in instructional support, administrative coordination, customer communication, and logistics. 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