I am a seasoned digital marketing leader dedicated to building best-in-class user experiences utilizing UX best practices, strategic content, and campaign production.
A story told by my resume, you’ll find that I am not a singularly focused professional. I am a: strategist, researcher, analyst, creative, project manager, and marketer. I sit at the crossroads of the left brain and right brain – analytical and creative. My work presses me to analyze the smaller details, build a large-scale vision, and execute.
Led cross-functional teams to concept and execute growth and retention initiatives spanning the full customer lifecycle across web and app platforms
Produced strategy, copy, design, and builds for multiple campaigns, including:
– Multi-channel promotion to encourage subscription sign up, app adoption, and platform education
– Weekly email campaigns in accordance with marketing strategies and initiatives
– Non-member nurture sequences for opportunities and win-back segments
– Automated workflows focused on onboarding, engagement, upsell, and renewal
Growth efforts showcased successful results:
– Consistent 4% increase in OR (average 28% month over month)
– 18% increase in traffic
– New member sign ups increased by 12%
– Member retention increased by 8%
Executed strategic planning and production of email marketing campaigns
Managed email lists and segments, and eevolved email templates
Optimized email campaigns against key performance metrics, summarized insights, and recommended next steps to maximize AOV and LTV
Led department initiatives focused on improving engagement and retention of B2B consumers by executing user flows, customer journey mapping, persona development and quantitative and qualitative research
Drove the vision, strategy, and execution of client objectives focused new and ongoing web and app product launches
Unveiled a qualitative and quantitative understanding of consumers through research and built the ideal customer journey
Defined user stories, requirements, use cases; Identified goals and KPIs to measure success; Developed marketing plans
Collaborated with product, creative, engineering and customer success teams to ensure is properly executed
Clients included: Pepsi Co & Frito Lay, Panda Express, Dutch Bros, Carl’s Jr/Hardee’s, Petco, Wingstop, Francis Ford Coppola and more
Developed and executed marketing and sales initiatives, including print/digital promotions and advertisements, email/direct marketing campaigns, website management, and social media planning, to promote brand awareness and meet revenue and growth targets
Analyzed results against KPIs, goals, and budgets; Compiled reports from data to analyze trends, test results, and draw conclusions
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
I am a dynamic and results-oriented professional with a strong background in project management, client success, and technical analysis. Holding a Bachelor of Arts and Science from the University of Ottawa.
