Product & Marketing Specialist

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Not specified
Work schedule
Contract, Full Time, Part Time, Temporary,
Language skills
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About me

I am a seasoned digital marketing leader dedicated to building best-in-class user experiences utilizing UX best practices, strategic content, and campaign production.

A story told by my resume, you’ll find that I am not a singularly focused professional. I am a: strategist, researcher, analyst, creative, project manager, and marketer. I sit at the crossroads of the left brain and right brain – analytical and creative. My work presses me to analyze the smaller details, build a large-scale vision, and execute.


2009-2013 BS in Marketing @ Arizona State University


September 2021 - June 2022 Senior Manager, Member Growth & Retention @ Bande

Led cross-functional teams to concept and execute growth and retention initiatives spanning the full customer lifecycle across web and app platforms

Produced strategy, copy, design, and builds for multiple campaigns, including:
– Multi-channel promotion to encourage subscription sign up, app adoption, and platform education
– Weekly email campaigns in accordance with marketing strategies and initiatives
– Non-member nurture sequences for opportunities and win-back segments
– Automated workflows focused on onboarding, engagement, upsell, and renewal

Growth efforts showcased successful results:
– Consistent 4% increase in OR (average 28% month over month)
– 18% increase in traffic
– New member sign ups increased by 12%
– Member retention increased by 8%

September 2020 - May 2022 Copywriter & Campaign Manager @ Erica Walter Writes

Executed strategic planning and production of email marketing campaigns

Managed email lists and segments, and e​​evolved email templates

Optimized email campaigns against key performance metrics, summarized insights, and recommended next steps to maximize AOV and LTV

May 2021 - August 2021 Senior CX Strategist @ GoDaddy

Led department initiatives focused on improving engagement and retention of B2B consumers by executing user flows, customer journey mapping, persona development and quantitative and qualitative research

October 2018 - May 2021 Senior Strategist @ Hathway

Drove the vision, strategy, and execution of client objectives focused new and ongoing web and app product launches

Unveiled a qualitative and quantitative understanding of consumers through research and built the ideal customer journey

Defined user stories, requirements, use cases; Identified goals and KPIs to measure success; Developed marketing plans

Collaborated with product, creative, engineering and customer success teams to ensure is properly executed

Clients included: Pepsi Co & Frito Lay, Panda Express, Dutch Bros, Carl’s Jr/Hardee’s, Petco, Wingstop, Francis Ford Coppola and more

April 2018 - October 2018 Marketing Lead @ DAOU Vineyards & Winery

Developed and executed marketing and sales initiatives, including print/digital promotions and advertisements, email/direct marketing campaigns, website management, and social media planning, to promote brand awareness and meet revenue and growth targets

Analyzed results against KPIs, goals, and budgets; Compiled reports from data to analyze trends, test results, and draw conclusions

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