Project manager of retail and event concepts

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Full Time,
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About me

Manager of retail and event-based concepts: with a broad experience in sales, customer service and project management. I have a proven ability to establish and maintain tip-top relationships with clients, identify customer needs, deliver value and reach targets. With great time-management and communication ability combined with effective problem-solving skills, I am now looking for a remote workspace as a new path in my career.

Outside my work life, I am an adventuring surfer and video game enthusiast!
Born in Stockholm but spent my adult life on the stormy west-coast of Sweden to get closer to the ocean and waves. Educated in Event Management I went on with a career in the retail industry. Now working for the sustainable and pioneering DEDICATED Sweden AB (Dedicated Brand) as a Store Manager.

Professional area


2016-2019 Bachelor of Science in Business Administration - Specialization event management. @ University of Borås

As an event manager, you plan and lead experiential events from idea to implementation. You help companies from various industries present their products in contexts that generate positive attention.

Quality is no longer enough as a means of competition. Only those goods and services that can “tell a story” and are associated with credibility, exclusivity and strong values can be distinguished in the noise.

2018-2019 Business Administration. @ University of Santa Catarina, Brazil

I did a term in the beautiful surfing paradise Florianopolis, Brazil.
Courses included:
Strategic Marketing Management and Creativity, International Business, Scenarios in Business Logistics, Entrepreneurship and Finance, Management Information Systems


Jan 2020-Present Store Manager @ Dedicated

Responsible for the DEDICATED Gothenburg store and a team of five sales reps. We work for more a sustainable fashion industry with reliable certifications and transparency in our whole production.

My work consists of sales management with follow-ups on key figures, customer service, staff responsibility, recruiting, marketing and problem-solving in an everyday retail business environment.

Sep 2019 - Jan 2020 Assistant Store Manager & Consignment Manager @ Samsøe Samsøe

I was responsible for the male floor of the Samsøe Samsøe store in Gothenburg and also managed the brand in three big shopping centers. My work consisted of sales and reaching the financial targets for my department. I managed orders and storage as well as full visual merchandising responsibility.

Sep 2017 - Dec 2018 Sales Rep & Events @ Dedicated

I first worked with DEDICATED during my university studies. In the store I was working full on with sales, visual merchandising and customer support. During the summers I also worked with the brand on multiple events such as Hallifornia and Roskilde and used my skills from studying Event Management to create pop-up operations where we more than doubled our sales my first year.

2017 - 2018 Start up & Project Manager @ Campus & Co.

During my studies, I and a close knitted team started an event agency supported by Alexandersson Institutet. We created over 20 different projects from planning and executing to following up. Outside doing these events my responsibility for the organization was focused on communication and marketing as well as maintaining close cooperation with our long-term clients.

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