Digital/Performance Marketing Specialist

Location
Czechia
Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
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About me

Young and motivated digital marketing specialist. Experienced in business analysis incl. pricing and sales strategy. Graduated from IT with a minor in Digital Marketing, currently pursuing a bachelor’s degree in Digital Marketing while working as a Digital/Performance Marketer.


Professional area



Education

Sep 2017 - Jun 2021 Computer Science @ EDUCAnet Praha

Seminar: Digital Marketing & Online Strategies
Graduation thesis topic (Maturitní práce): Digital Marketing

Oct 2021 - Jun 2024 Bachelor's degree, Digital Marketing @ NEWTON University

Experience

2019 - 2019 Sales Analyst @ Bibloo

– temporary support to sales department (planning and processing orders, ensuring the flow between sales, atelier and marketing department, sales reports creation)
– product pricing optimization and proposal for 11 EE markets, based on competition analysis, search and seasonal trends and margin calculation
– support to marketing department with digital campaign proposal for 11 EE markets, based on sales data
– support with community management on Facebook and FB ads creation for 11 EE markets

Apr 2018 - Apr 2019 Digital Marketing Specialist (external) @ Onlineandweb.com

– social media community management (messages, comments, publishing content, content strategy proposal, translation of content from CZ to EN and backwards, etc.)
– Facebook ads creation and optimization, using Facebook Business Manager (experienced in creating display, video and dynamic ads, aimed to deliver reach, clicks and conversions)
– web analysis and digital marketing strategy proposal, using data from Google Analytics and Seznam
– On-page and off-page SEO analysis
– Data analysis to drive additional growth, by creating new reports for management and emphasizing low-performing areas/channels

Nov 2021 - Present Digital/Performance Marketing Specialist @ OKsystem

– Social Media community management: messages, comments, publishing content, content strategy proposal (experienced with using ZoomSphere)
– Social Media Ads creation in Meta Business Suite and LinkedIN Campaign Manager
– PPC Ads creation in Google Ads and Seznam Sklik
– Web analysis and digital marketing strategy proposal, using data from Universal Analytics, Google Analytics 4 and HotJar
– Monthly reporting – website data, social media ads performance, PPC ads performance (directly reporting to Head Of Marketing and Chief Sales Officer)
– Dealing with invoices for all the activities in the digital world
– Communication with media houses
– Translating articles on all websites from CZ to EN and backwards


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