Curious and always eager to learn more, I thrive in fast-paced environments that enable me to soak up knowledge like a sponge. Currently freelancing and open to new opportunities related to Content Writing, Editing and Strategy. My aim? To get you noticed and help you grow via content creation and strategy formation.
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Forming a content strategy and carrying it to further Leadinfo’s business goals. This entails:
• Rewriting the company’s website based on its updated positioning. Leading to a 200% monthly increase in unique website visitors.
• Creating a quarterly content strategy that furthers their business goals and includes quarterly breakdowns and KPIs.
• 12 months to jumpstart the content creation process by planning, writing and editing 50+ blogs which attract 1,500+ users every month.
• Creating a new email flow for onboarding 1,000+ new trial users and customers.
• Implementing a social media plan which increased their LinkedIn follower count from 740 to 1,000 in 3 months.
• Managing two freelancers to develop content in the Benelux and DACH region.
• Establishing a buyer’s persona and matching tone of voice guide and writing guidelines for all employees.
Helping Wild Digital implement content foundations and develop a strategy that matches its branding and positioning. This entails:
• Defining the brand’s tone of voice based on the Founder’s vision and creating a TOV guide.
• Creating a B2B content strategy aimed at reaching SMEs that aligns with the marketing strategy.
• Write the website copy for the brand’s new website. From the homepage to the service pages.
• Interviewing and writing blogs and client cases to showcase the brand’s expertise and raise their brand awareness.
• Work with clients when needed to conduct SEO audits.
Helping B2B companies achieve stellar growth using SEO, content, and collaboration. This involves:
• Establishing content pillars and topics for multiple personas across the entire sales funnel.
• Creating content briefs for clients to guide them in their writing.
• Brainstorming content ideas for B2B brands based on niche keywords and competitor research.
• Conducting keyword research and mapping the results.
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
