Product Marketing Manager

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
Available for Hire
Hire me

Hire me

Jobicy Account
You need an employer account to access the resume database.

About me

Experienced marketing professional with a wide range of skills and a passion for driving real impact.

Professional area


2016-2020 BSc. Pharmacology - 1st @ University of Glasgow


June 2021 - Present Product Marketing Manager @ Phlo

– Created go-to market strategy, established product positioning, value proposition and key messaging and several launched products: Android/iOS React Native apps, push notifications, NHS login, auto-delivery
– Used KPIs and patient feedback to evaluate projects, worked with Marketing to add segmented multi-channel messaging to key lifecycle points to maximise long-term adoption of features
– Implemented a feedback system comprised of an in-app churn survey, transactional, and relationship surveys to research our patients, discover untapped opportunities and gain insight into product use
– Managed a long-term cross-functional retention project to identify pain points, develop a retention strategy and deliver targeted improvements, resulting in a 43% reduction in attrition
– Worked with Acquisition and Data to utilise patient research, delivering a 34% boost in average basket size
– Improved educational resources for patients by updating and expanding the support section, and worked with the Product team to implement an in-app core support section

September 2019 – June 2021 Marketing Executive @ Phlo

– Managed organic social: strategy, content development, delivery, performance analysis & reporting
– Supported the delivery of paid campaigns by generating ideas, structuring landing pages and copywriting
– Led content marketing by authoring industry blogs, staff interviews, product updates and business insights
– Drove SEO, achieved 16k monthly traffic via keyword analysis, competitor research, content optimisation
– Implemented and managed Phlo’s Active Campaign e-mail platform; created a system of automations that follow the patient lifecycle resulting in 27% lower onboarding drop-off, 24% higher activation, and above-average engagement rates among new patients accessing educational resources and tutorials

July – August 2019 Marketing Intern @ Phlo

– Built Phlo’s organic social media from the ground up at a very early start– – Performed product, market and competitive research to inform content, positioning and messaging
– Worked with internal stakeholders to align the organic social marketing plan with business priorities
– Executed the social media plan: produced and published content, managed engagement, analysed performance, formulated reports and refined Phlo’s organic social presence

June – August 2018 Marketing Intern @ Industrial Biotechnology Innovation Cent

– Generated multi-platform content: infographics, copy, blog posts, organic social media posts
– Analysed student destination data and provided insights for the CEO report to the Governing Board
– Organised and chaired the International Pharmaceutical day: created an agenda, invited a guest industry speaker, delivered the event to 50 visiting prospective students

January-March 2020 Market Researcher @ Unlocking Ambition

– Produced a market analysis report to support a Scottish business’ expansion plan into the Nordic countries
– Reported on projected industry growth, market trends, country-specific consumer behaviour and business environment, competitors, regional e-commerce opportunities & specialist retailers, exporting guidelines

Recommend this talent

Recommend this specialist


Jobicy+ Subscription


Exclusive, experimental and pre-release features


USD $0/month

For people just getting started

Unlimited applies, interactions, and searches
Access on web and mobile apps
Access to additional tools like Bookmarks, Job Alerts, Applications and more


USD $8/month

Everything in Free, and:

Ad-Free experience
Direct messaging with Recruiters
Personal career consultant
Go to account β€Ί