Digital Marketing Manager / Project Manager

Location
Poland
Rate, USD
Not specified
Work schedule
Contract,
Language skills
English
Available for Hire
Yes
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About me

Experienced 10+ Digital Marketing Manager and Consultant with expertise in executing and managing multi-channel digital campaigns across diverse markets in Europe, designing strategies for marketing automation implementation, running Google and Social Media Ads campaigns, and conducting SEO analysis. Skilled in web development, eCommerce, and graphic design. Adept in managing agency teams and collaborating with product managers to develop and execute campaigns.




Education

1999 - 2005 Master's degree @ Faculty of Management and Economics of Services, University of Szczecin, Poland

Experience

Q1 2023 Senior Digital Marketing Advisor for DACH, BeNeLux, UK and SE campaigns @ PEARSON / Europe - Agency subcontractor

Supporting the agency team in preparing plans for multi-channel digital campaigns in DACH, BeNeLux, UK and Southern Europe markets.

Q3 2022 - Q1 2023 Campaign Execution Project Manager for DACH, BeNeLux, UK and SE markets @ PEARSON / Europe - Agency subcontractor

Working with product managers in each country on a daily basis to develop campaign objectives and executions, and managing the agency’s team executing activities across all digital marketing channels in multiple markets. Recruitment and onboarding of new employees.

Q2 2021 - Q3 2022 Marketing Automation Implementation project manager on CEE markets @ PEARSON / Europe - Agency subcontractor

Designing strategies for using marketing automation tools, leading data preparation and GDPR compliance, designing segmentation rules and customer journeys.

Q1 2021 - Q4 2021 Google Ads campaign specialist for CEE markets @ PEARSON / Europe - Agency subcontractor

Running Google Ads campaigns in several CEE markets from Kazakhstan to Serbia.

Q1 2021 SEO Analyze specialist @ PEARSON / Europe - Agency subcontractor

SEO analysis of sites with 1000+ links. Analyzing sites using ScreamingFrog, Google Search Console, Lighthouse, Google Analytics, Ahref.

Q1 - Q3 2021 Digital Marketing Manager @ DIUSAPET / France

Leading all digital marketing activities of a new online store in the French market for a European pet food manufacturer. The scope ranges from managing the store, SEO optimization, leading social media communications to advertising in Meta and Google ad systems and reporting results.

Q3 - Q4 2020 eCommerce Web design & Web Developer @ DIUSAPET / France

Graphic design, information architecture and implementation of a Prestashop store from scratch for a new pet food brand in the French market with D2C and B2B features.

Q1 - Q3 2021 Digital marketing consultant & web development @ CAMPUS POLSKA / Poland

Creation of a website promoting 1st edition of Campus Poland, cooperation in building a CRM system and management of a paid campaign targeting potential participants. CAMPUS POLSKA – 1st Edition – event for a thousand young community activists branded by Warsaw Mayor Rafal Trzaskowski.

Q3-Q4 2020 eCommerce Web developer @ HOME-NOOK / Poland

Implementation of a Prestashop store from scratch with a catalog of several thousand products along with the preparation of an advanced product import generator in Excel for a new brand in the home decor industry with home furnishings designed by highly positioned European brands.

Q1 2017 - Q4 2020 Graphic design and web developer @ CIVIL AVIATION AUTHORITY / Poland

Design of DTP and digital materials about civil aviation procedures, passenger rights,
drone use regulations, air traffic data in Poland, etc. Implementation of web projects
on civil aviation safety.

Q1 - Q2 2019 Digital Campaign Manager @ The EUROPEAN COALITION PO PSL SLD .N GREEN / Poland

Managing and supervising the work of several agencies on the creation of an election website, Google Ads campaigns, direct purchase of advertising placements on major national and regional websites. The EUROPEAN COALITION PO PSL SLD .N GREEN – Joint electoral committee of all opposition parties in the elections to the European Parliament

Q1 - Q2 2019 Leading Graphic Designer @ The EUROPEAN COALITION PO PSL SLD .N GREEN / Poland

Designing all visual communication from branding to outdoor.

Q2 2017 - Q2 2019 Graphic Designer @ NATIONAL CHAMBER OF COMMERCE / Poland

Graphic Design support for CSR projects

Q1 2018 Web design and development @ AMBER BALTICS GOLF CLUB / Poland

Graphic design, information architecture and implementation of a multilingual website.


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