My career spans over 10 years, encompassing various project management roles in the APAC region. I have spent 9 years of my career as a client-facing project manager in many reputable advertising/marketing agencies based in Singapore servicing global brands such as Microsoft, IBM, Intel, Chevrolet, and more.
I have a strong background in content development from ideation to creative development, to post-production and publishing for both B2B & B2C audiences. Throughout my career, I was able to publish over 20 customer success stories for Microsoft, launched sustainability-themed and non-profit campaigns for HSBC and Amazon, led a volume-based production for IBM and Tiffany & Co, and managed & supported a myriad of projects.
I have been working remotely since 2020 with my recent role in Wings4U which is a remote-first agency. I am looking to expand my horizons in the content marketing space and be able to learn more about the latest trends.
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Managed customer success story content projects for Microsoft and Zendesk in the APAC, MEA, and CEE markets for both written and video formats.
Partnered with global freelancers such as writers, designers, art directors, film crews, and localization agencies to deliver high-quality content cost-effectively.
Led communication with clients and customers as the primary contact, ensuring successful project delivery.
Managed multiple projects for HSBC Singapore market, including the highly impactful collaboration for HSBC HWWC 2021 event.
Successfully led and executed regional creative projects, including social campaigns, podcasts, and non-profit engagement campaigns, with a remote team spanning 5 countries.
Developed creative strategies and managed projects from proposal to completion, ensuring client satisfaction and team success.
Collaborated with high-profile clients such as Amazon, Here Technologies, Acer, Ericsson, VMware, and Cisco to deliver exceptional results.
Provided project and account management support for B2B clients.
Led content development for Microsoft’s local markets.
Mentored junior project managers and served as their line manager.
Gained valuable client exposure with top-tier companies such as Intel, VMWare, Facebook, and HP.
Managed client marketing projects in APAC, MEA, and SA.
Served as a brand champion and supports market communications for both commonwealth clusters and Chevrolet clients.
Curated content, manages assets, and supported the successful launch of a feature-led car showcase iPad app for dealerships and auto shows.
Successfully managed integrated, volume-based, new business pitch projects, including finance process and operational support, for high-profile clients such as Tiffany & Co., IBM, and F&N.
Coordinated with media, local creative teams, and third-party vendors, while mentoring polytechnic students for an internship program.
Successfully planned, implemented, and managed interactive projects to a high industry standard.
Managed internal and external resources, including third-party vendors, to ensure the timely and accurate delivery of high-quality projects.
Provided valuable support to the account management team with daily finance processes and operations.
Worked with high-profile clients such as Toyota/Lexus, P&G’s Safeguard, and Eukanuba.
Cherise Bullock Cassell is a PMP, CSM, and ITIL-certified Information Technology (IT) Professional with 23+ years of IT experience, inclusive of 18+ years of program / project management experience. She has a history of exceeding client expectations and building solid on and offshore teams.
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
I am a self-motivated, reliable and professional with editing skills and attention to detail.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
