Copywriter

Website editor, project manager; was a lead of Unilever native advertising project in Russia: https://www.allthingshair.com/ru-ru/, since 2022 – writing articles in English and taking part in managing worldwide advertising projects for Unilever, Campari, Clarins. Responsibilities: work with the clients; promoting numbers of articles to the first pages in search by keywords; increasing site organic traffic to the high level positions.

Website editor, project manager of L’Oreal Garnier blog: http://www.garnier.com.ru/garnier-magazine. Checking written by copywriters and translated SEO-articles; rewriting and correcting all materials by brand tone-of-voice; working closely with the client – approving all texts and images with L’Oreal product brand-managers; making tasks for layout and implement new materials to website; doing weekly report on blog statistics (use Google Analytics).

Writing texts for website and landing pages; collaborating with different media-platforms during marketing campaigns and writing materials in different styles for them; editing and proofreading.

Filling website with content, updating sections about new movies and projects; writing news and promo materials for new and existing programs; preparing content-plan for social media; writing slogans for banners.

Creating advertising slogans, writing articles and press-releases in Russian and English; preparing layouts and texts for landing pages, main site and product sites; proof reading materials of other copywriters before publishing.

Creation of all texts for website; description daily shares of more than 50 partners of “Svyaznoy” loyalty program, like Shokolatdnitza, Burger King, Rigla (pharmasy), Colin’s, OZON.ru, and others; creation of concepts and slogans for campaigns, writing press-releases and articles for Russian and English resources; managing social media; making drafts and briefs for web-designers, considering features of each partner.

Copywriting; SEO-optimization; texts for client websites creation.