I am a human-centered strategist, passionate about getting to the root of issues. By asking key questions and leveraging people data, I am able to develop systematic solutions that create lasting value. My curiosity and hunger for learning drive me to constantly improve experiences companies create.
Expertise: Behavioral Economics (statistical analysis), Econometrics, Social Psychology
Awards: John Harvard Scholar (Top 5% of class), Detur Book Award (Top 100 GPAs)
Study Abroad: Barcelona, Spain, four courses entirely in Spanish
Led user research projects on internal and external products for public & private sector clients
Performed user research such as interviews, surveys, and usability testing
Presented research findings and artifacts (journey maps/personas) to manager-level stakeholders
Designed websites for internal team and non-profit client to improve info architecture and donations
Collaborated on sales pursuit for large sports and entertainment company on improving fan experience
Mentored job seekers and high school students on job finding and career navigation
Founded monthly new-hire focus groups and presented results to senior leadership
Led research efforts to improve end-to-end customer experience
Designed, implemented, and managed research project plans
Collaborated with Marketing, Sales, and PR teams to identify top research priorities
Delegated and tracked progress of user recruitment and interview scheduling
Communicated results to stakeholders through compelling presentations and executive reports
Led research to increase website conversion for student program applications
Met with C-level stakeholder to identify research needs based on synthesized company priorities
Recruited, scheduled, and interviewed past and potential users for remote usability testing
Analyzed qual & quant data to create prioritized, actionable insights for website improvement
Developed sustainable crowd-sourced funding model for client implemented in Q1 2021
Conducted key stakeholder interviews in African impact investing to assess model’s future success
Created and managed project timeline for online, international team of 5
Published 3 articles daily on trending topics for target audience based on market research
Secured CEO backing for articles by successfully pitching to CEO and other top stakeholders
Increased average “likes” by 50% and average reach by 40% on Instagram
Identified best social media practices and analyzed data on past behavior of current users
Delivered executive synthesis of market research on Nairobi, Kenya social impact startups
Developed process for subtitling 20-video entrepreneurship course to increase audience base
Delivered research report to Massachusetts State Representative Natalie Higgins
Selected for 11-person commission on student debt and financing higher education
Presented product plan to Paris city officials for urban bio-boxes to increase biodiversity
Organized project timeline and document filing for international team of 4
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
Proactive and results-driven Operations Manager with a strong background in project coordination and business operations. Skilled in personnel oversight, budgeting, training, onboarding/offboarding, and program development, directing key business processes and communication strategies.
Friendly, Customers Service minded
