Experienced and self-motivated SAM with over 5 years of experience in digital marketing. Outgoing personality with the ability to develop strong relationships with key business clients and internal teams.
Develop and maintain partnerships with clients (among these Google, AWS, and Oracle). Predict clients’ needs and provide appropriate solutions.
Managing the eBay account for both global and local markets (IT, FR, UK).
End-to-end campaign management of email, landing pages, and onsite marketing campaigns from creative brief to execution (including ticket management and regular calendar update). Other ad-hoc tasks in support of the seller marketing team (ex: video coordination, event management, social media support, sellers’ stories, local programmes).
Developing and maintaining relationships with clients; acting as their main point of contact. Interpreting and clarifying client instructions to create campaigns using Eloqua; briefing the production team while ensuring client needs are met.
Maintaining and updating various administrative systems (Ops Manuals, Production Statics and Intercompany Billing Reports).
Assisting the Marketing Director in the daily management of all marketing initiatives; ensuring they are within budgets and deadlines. Supporting the UI/UX team to develop a better customer experience & understand customer pain points.
Acting as the customer relations team leader in charge of customer satisfaction and retention. Testing apps & developing user stories (UX). Responsible for push & in-app notifications, and content assets using Mixpanel.
Monitoring, analysing and listening to the agency’s clients’ online conversations on social media platforms.
Planning the strategic identity of the clients for different brands on various social media platforms (Instagram, Facebook, Twitter).
Editing, researching and writing content on a daily basis and sharing on social media platforms.
Designing website layout and creating graphic content using online tools.
Implementing HTML/CSS code to enhance user experience.
Maintaining strong PR with affiliates and publishing houses.
Reviewing books, movies and TV series/shows. Publishing previews from publishers before their official launch.
Collaborating with 22 Italian publishers (Mondadori, Rizzoli, Harper Collins Italia, Corbaccio, and De Agostini, among others).