Copywriter, PR and communications adviser

Policy and communication adviser for the UK’s statutory regulator of the medical profession.
– National lead on policy and communication areas concerning medical standards and ethics, patient and public engagement, workforce wellbeing and health equality & inclusion.
– Responsible for developing and implementing the organisation’s public affairs and engagement strategies.
– Writing consultation responses, parliamentary briefings and evidence submissions to Parliament and committees.
– Directly briefing the CEO and Chair to achieve the strategic objectives of meetings with key partners.
– Building and maintaining positive relationships with key stakeholders, while advising Government and regulatory partners on health regulation and workforce strategies.
– Monitoring the passage of Bills, influencing legislation and supporting the organisation’s own public consultation processes.
– Sharing intelligence across the +1,500 employee organisation on relevant developments concerning the wider health regulation landscape in the UK.

Junior consultant with a range of 14 accounts in sectors including health and social care; mental health and education; green economy and sustainability; housing and urban development; tech; and the food and drinks industry.
– Achieving successful communication outcomes through engaging PR and public affairs campaigns.
– Publishing opinion pieces, articles and blog entries – bylined and ghostwritten – on behalf of clients.
– Drafting press releases, newsletters and creating social media content.
– Responsible for the strategy and management of social media and digital marketing campaigns.
– Providing opportunities to promote clients to a range of audiences across regional, national and international media Growing my professional network by building valuable relationships with journalists and key stakeholders. – Evaluating, reporting and pitching the progress, outcomes and performance of campaigns to clients.
– Performing daily political monitoring and in-depth research on policy areas of interest to clients.

– Assisting the PR and public affairs team.
– Drafting press releases, opinion pieces and briefing reports.
– Managing digital communication and social media content.
– Engaging with the press, building relationships with journalists and ensuring media coverage Monitoring policy developments and parliamentary activity.

– Responsible for the conception and implementation of all PR and advertising strategies.
– Digital marketing planning to improve the business’ online presence & increase audience engagement.
– Managing communications B2B, B2C & negotiations over sponsorships with national & international brands.
– Creation of content for social media channels, weekly email newsletter & e-marketing campaigns.
– Building relations with reporters and editors of newspapers & Scottish trade magazines.