Hello, I’m Aya, a UX designer with background in research, management, and visual arts.
I offer a balance of skills and qualities that make me a good team-mate: communication and coordination, concept development and critical thinking, systematic research and observation, aesthetic sensibility, and a love for dynamic feedback and teamwork.
BA Honors 87.92 GPA
Amal Saidi Award
◉ Designed a user-friendly SaaS admin panel in collaboration with developers
◉ Redesigned company website using Webflow to streamline user experience and improve website performance
◉ Led focus groups and usability tests to verify user need for the product and gather feedback on relevant features
◉ Conducted competitive audits to determine optimal user flows and design strategies
◉ Consulted with senior leadership to develop sustainability strategy that reduced overheads by 57%, receiving unanimous approval from the Board
◉ Composed grant proposals and budgets leading to a 50% increase in annual income during national liquidity crisis
◉ Organized and managed an online educational art program with 500+ attendees, ensuring a seamless user experience
◉ Wrote social media copy and edited texts for the online journal, maintaining a consistent brand voice
◉ Guided an interdisciplinary team through an in-depth field ethnography on nomadic shepherding as a strategy for survival in ecological crisis
◉ Built a custom database to organize data, facilitating efficient research analysis
◉ Created a media campaign to advocate insights to diverse stakeholders, ensuring wide reach and impact
◉ Synthesized findings into a strategic system that streamlined crisis-response, team recruitment, and advocacy initiatives
◉ Analyzed 500 crisis-response cases, conducted 20 evaluative interviews, and led two focus groups to generate human-centered insights
◉ Designed and pitched a social enterprise to address the challenges faced by migrant domestic workers (MDWs) in Lebanon
A highly accomplished Creative Designer with a proven track record in Apple’s sales enablement channel, I am eager to bring my exceptional design skills, professionalism, and work ethic.
As a Senior Digital Designer with a background working for mission-driven technology brands, I bring extensive experience delivering products and brand experiences to both local and international audiences. Advocating for users in every design experience, I employ a thoughtful approach to the design process that prioritizes communication and relationship-building.
With a decade’s worth of experience, I’ve carved a distinctive path in che entertainment world, earning a reputation as a passionate and sharp creative executive who champions diverse storytelling.
Recent university graduate with varied practical work experience looking for professional opportunities.
A product designer with over four years of expertise in the B2B SaaS domain, leading initiatives to create impactful user experiences in both startup and large-scale technology environments.
