Marketing Consultant

Location
Serbia
Rate, USD
$40 / hour
Work schedule
Full Time,
Language skills
English
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About me

An experienced economist with strong analytical and well-developed communication, presentation and negotiation skills. Expertise in FMCG and telco research and consulting.
Striving for continued excellence, providing exceptional contributions to any company. Reliable, loyal, consistent, adaptable, cooperative person.




Education

October 2007 Master of Science @ Faculty of Economics, Belgrade University, Aftergraduate studies, Marketing course

Experience

May 2003 Marketing Consultant @ Ariane doo

– Responsible for identifying industry trends, emerging markets and opportunities for the company;
– Developing marketing plans and implementing marketing strategies.

May 2021-April 2023 Senior Consumer & Market Insight Specialist @ Atlantic Grupa

– Responsible for identifying actionable and differentiating consumer and market insights for Štark’s brands within Countlines and Salty Snacks;
– Leveraging different data sources and studies to deliver multisource syntheses, helping guide their translation into consumer-centric, competitive product propositions in line with the brands’ strategic development;
– Working with cross functional teams to accurately frame key business issues;
– Plan and execute consumer research (U&A studies, CPTs, shopper research, communication pre and post tests, etc), managing RFP process, agency selection and all aspects of the projects to timely completion;
– Developing and presenting research summaries of key insights for senior leadership, stakeholders and peers.

March 2012-May 2021 Market Research Expert/Head of Market Research & Customer Behavior Section @ Telekom Srbija AD

– Developing and overseeing budgets, policies, procedures for the Research Department;
– Evaluation of research key trends, emerging methodologies, tools and solutions, networking and vendor relations coordination;
– Serving as a contact person for research-related questions and requests within the organization;
– Participation in the research purchase process;
– Responsible for selecting the appropriate research methodology (U&A, customer satisfaction evaluation, Mystery shopper, ad pre/post tests), supporting techniques;
– Assisting the agency in the development of the research instruments;
– Project management of internally conducted research;
– Delivery of high quality research outputs, providing real- time business-oriented advice to the firm’s management.

April 2003-March 2012 Account Manager @ MEMRB Retail Tracking Services

– Business development;
– Handling and supporting the list of FMCG clients;
– Delivery of the contracted services;
– Realization of different projects such as Price&Distribution checks, Market Execution surveys, ad hoc custom projects

November 2000-April 2003 Internet Journalist @ Content Trading
September 1999-October 2000 Manager Consultant @ Consulting firm "Selena"
August 1998-September 1999 Marketing Assistant @ Zastava Belgrade

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