Marketing Consultant

– Responsible for identifying industry trends, emerging markets and opportunities for the company;
– Developing marketing plans and implementing marketing strategies.

– Responsible for identifying actionable and differentiating consumer and market insights for Štark’s brands within Countlines and Salty Snacks;
– Leveraging different data sources and studies to deliver multisource syntheses, helping guide their translation into consumer-centric, competitive product propositions in line with the brands’ strategic development;
– Working with cross functional teams to accurately frame key business issues;
– Plan and execute consumer research (U&A studies, CPTs, shopper research, communication pre and post tests, etc), managing RFP process, agency selection and all aspects of the projects to timely completion;
– Developing and presenting research summaries of key insights for senior leadership, stakeholders and peers.

– Developing and overseeing budgets, policies, procedures for the Research Department;
– Evaluation of research key trends, emerging methodologies, tools and solutions, networking and vendor relations coordination;
– Serving as a contact person for research-related questions and requests within the organization;
– Participation in the research purchase process;
– Responsible for selecting the appropriate research methodology (U&A, customer satisfaction evaluation, Mystery shopper, ad pre/post tests), supporting techniques;
– Assisting the agency in the development of the research instruments;
– Project management of internally conducted research;
– Delivery of high quality research outputs, providing real- time business-oriented advice to the firm’s management.

– Business development;
– Handling and supporting the list of FMCG clients;
– Delivery of the contracted services;
– Realization of different projects such as Price&Distribution checks, Market Execution surveys, ad hoc custom projects