Writer and Creative Services Specialist

• Writes and edits blog articles, web copy, social copy, brochure and publication copy, ad copy, email copy, resumes, press releases, and more
• Creates and edits websites, social media, publications, digital and print ads, emails, signage, textiles, graphic design, traditional art, and more
• Provides marketing consultation and creative services including brand development, content creation, hiring and training of employees

• Maintains brand and marketing presence of Trinity Medical Group, Owl Now Urgent Care, and the Lakeland Spine Center including social media, digital marketing, website/blog, SEO, SEM, print, mail, out of home, signage, video, radio, and community partnerships
• Creates marketing campaigns and strategizes ways to expand patient base
• Manages team of Community Outreach Specialists
• Collaborates and coordinates with graphic design, copy, digital marketing teams
• Tracks leads and prospective patients and provides reports to administration
• Coordinates patient outreach and retention efforts
• Manages marketing budgets for 3 brands
• Assists in data collection and analytics to evaluate success and effectiveness

• Negotiates contracts and agreements with vendors and for ad placements and services
• Approves spend and service agreements for companies
• Creates digital and physical content for brand and marketing campaigns
• Creates presentations and reports for administrative use

• Creates graphics and copy for digital and print ads
• Creates and updates office documents and forms
• Develops social media and marketing strategies to increase customer traffic and loyalty
• Supports Community Outreach Specialists by creating and procuring necessary materials
• Updates websites for 5 brands

• Manages and maintains studio to ensure safe and pleasurable experience
• Develops social media and marketing strategies to increase customer traffic and loyalty
• Assists in creating and updating store displays and merchandising
• Assists in managing website, online store, and physical store
• Creates digital and physical content for brand and marketing campaigns
• Maintains and further develops Coppertree brand
• Accepts, designs, and processes commissioned jewelry orders and repairs
• Interacts with customers and ensures quality service and experience
• Executes other administrative and clerical duties as needed

• Served the Library Director by fulfilling any marketing, advertising, creative, administrative, circulation or reference needs
• Assisted in the maintenance and preservation of collection
• Recruited Fine Arts Exhibits by contacting, scheduling and assisting artists
• Developed, scheduled, and assisted with presentations and programs
• Created press releases, promotional brochures, advertisements, and materials for programs and services
• Collaborated with the Library Director to produce annual short and long- term service plans
• Designed logo and established organization’s brand
• Ensured consistent branding and representation of organization
• Created and maintained displays for library programs and services
• Trained employees on services, procedures and processes
• Assisted with managing staff schedule
• Edited and created policy and procedure documents
• Collected, recorded, and created service statistic reports