Marketing & Sales | Data & Engagement Analyst

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Accomplished and innovative Senior Manager with extensive experience in guiding and developing the next generation of leaders. Expertise in providing hands-on direction for business growth, procedural development, strategic marketing, business analysis, data analysis and business process management. Comprehensive knowledge of facilitating instructional design models, change management methodologies and motivational techniques. Strong leader with demonstrated success in remote management of multiple portfolios for rapidly emerging organizations through clearly defining expectations, promoting pride of portfolio ownership and providing of tools needed to attain goals. Team builder who is committed to empowering others to efficiently perform job responsibilities and advance to the next level. Dynamic and engaging communicator skilled at building collaborative relationships with all levels within an organization.


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2023 BPM - Engagement Analyst @ Aristocrat Technologies

♦️ Collaborate with various business stakeholders to evaluate processes, identify quality pain points, uncover improvement opportunities, and develop strategies for improving processes.
♦️ Manage BPM projects, develop project plans, and support/monitor project outcomes using the APQC framework for context, work with required stakeholders to document processes using BPMN 2.0 standards.
♦️ Facilitate workshops/meetings/focus group sessions with key stakeholders to understand current state processes, identifying inefficiencies, pain points, and data objects (where required) within current business processes.
♦️ Reviewing existing documentation, confirming relevancy, transferring content into SAP Signavio, and validating the process with stakeholders.
♦️ Lead ongoing reviews of business processes, identify process pain points, and develop optimization strategies.
♦️ Provide key stakeholders with updates regarding progress, results, and feedback pertaining to key drivers and objectives.
♦️ Monitor deliverables and ensure timely completion of projects.

2017- 2023 Digital Content / Website / Marketing / Data Analytics @ First American Title

♦️ Launched brand new websites Division-wide with over 1000 pages
♦️ Lead Generation enhanced with Sales Force, optimized SEO, client reviews, document hosting, detailed analytics via multiple platforms, product marketing, backend support
♦️ Ongoing Enhancements – Develop, maintain and update website content – UT website performance – Oversee functionality of website – In charge of field updates and enhancements to office/ personal page initiated by field
♦️ Analyze Data, KPIs on Data Studio, Pendo, Google, Tableau, etc.
♦️ Identify Key Insights – Interpret results to field in usable manner: create stories from numbers, what can be done to increase KPI, who is succeeding and ‘why’.
♦️ Post-close survey management
♦️ Conducted regular content audits to identify gaps and redundancies of content.
♦️ Utilized analytics and site metrics to determine areas of improvement. 
♦️ Used content management system to analyze user engagement and website traffic metrics.
♦️ Optimized website content and images to improve search engine rankings. 
♦️ Developed and deployed content marketing strategies to improve organic search traffic.
♦️ Researched and analyzed industry trends to inform search marketing strategies.
♦️ Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
♦️ Crafted and implemented strategies to increase search visibility and website traffic.

with FATCO 3x

2012-2016 Field Engagement Leader @ Alliance Data

♦️ Own relationship with regional and district leaders, training and development teams through creation and execution of strategies that drive incremental sales and acquisition.
♦️ Travel with regional/ district leaders weekly and participate in brand meetings/ calls.
♦️ Participate in all Grand Openings nationwide and help re-enforce behaviors around driving acquisition and increasing sales.
♦️ Set course successfully by analyzing reporting, aligning with brand/internal goals, and developing/executing strategies that drive incremental credit sales and acquisition
♦️ ‘Be the brand’ expert and share learning internally via regular meetings and calls with their leader, peers, and Client Sales
♦️ Participate in key internal SAM, planning, strategy, and budget meetings. Held accountable to unique CFI around strategies to drive incremental sales and acquisition.
♦️ Collaborate with marketing account team to ensure effective and efficient marketing is in place in all stores/sites.
♦️ Plan, develop, and roll-out strategies and contests to increase acquisitions, drive sales and re-enforce behaviors around goals.
♦️ Influence behaviors of regional/ district managers to increase acquisition and drive incremental sales through interactive workshops and daily communication.
♦️ Develop, implement & execute 1 year/ 5 year roadmap including follow-up and touch-bases with team to ensure we are hitting KPI’s and benchmarks.
♦️ Work with marketing, compliance/ legal, field and senior leadership of both internal and external brands for all marketing & sales needs.
♦️ Ownership of all KPI’s within each market and with each client.

with Alliance Data twice

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