I am a Marketing professional with experience across TV, Digital, Social, and Experiential.
With over 16 years in the media industry, I have worked with leading technology and entertainment companies. Working cross-platform on international and local media brands, I specialize in developing integrated partnerships and branded content solutions delivering creative and engaging brand partnerships for clients. In my roles learned how to be efficient, effective, and results-driven while mastering soft skills like executive communication, leadership, and cross-function collaboration.
Areas of Expertise
β’ Branded Content
β’ Campaign Development & Execution
β’ Cross-Function Leadership
β’ Client Comms
β’ Executive Comms
β’ Go-to-Market Strategy
β’ Influencer Marketing
β’ Management
β’ Omni-Channel Marketing
β’ Paid Media
β’ Revenue Generation
β’ Social Strategy
β’ Team Leadership & Coaching
β’ Led the overall vision and defined marketing strategy for branded content and branded entertainment initiatives inclusive of influencer marketing strategies and campaigns on behalf of Microsoft.
β’ Responded to the business, customer marketing, brand, and communications objectives with solutions rooted in strategy and aligned with data and insights.
β’ Established and maintained positive relationship management with all clients, TV networks, movie/production studios, talent partnerships, influencers, vendors, etc. to build meaningful programs that included original content, branded entertainment, integrations, sponsorships, social, influencer strategies, PR, and experiential.
β’ Supported the development of paid, owned and earned media ecosystems that flow from the strategy defined and ensure the insights identified are actionable and executed flawlessly.
β’ Stay atop of current media, consumer growth and engagement and technology trends, (i.e. Influencer, Content Creator, Social Landscape, Streaming Wars, eCommerce) and how those impact Microsoftβs business.
β’ Fostered and maintained client relationships across Microsoft.
β’ Facilitated strategic brainstorming processes socializing insights from consumer engagement and market trends.
β’ Managed and mentored a team of direct reports, foster career development and lead by example.
β’ Maintained close working relationships with the divisional teams to understand brand goals, objectives, launches and messaging.
β’ Created, developed, and negotiated new integration and sponsorship ideas that promote brand loyalty and that align strategically with Microsoft’s direction driving business efficiencies.
β’ Integrated functional strategies to ensure understanding across digital activation, programming, commerce, platform teams, data, and analytics.
β’ Led development and execution of media activation plans and extensions.
β’ Led the creative and production review and approval process.
β’ Developed timelines, managed production schedules, adhering to deadlines, organized internal/client meetings, ongoing team communication and meeting materials for the program.
β’ Served as cross-agency content liaison.
β’ Managed, developed and executed program metrics/recaps/summaries as dictated by agency/client guidelines and systems.
β’ Overall budget management β managed all financial aspects of projects and overall divisional entertainment budget.
β’ Ensured team process consistency and Carat Content quality assurance.
β’ Developed robust relationships with new and existing Digiday clients and managed client communications of multiple accounts and projects.
β’ Set client expectations via a thorough client onboarding process for all projects.
β’ Coordinated client requests and enhancements with all internal business units.
β’ Analyzed client success via KPIs and other metrics; produced reports and presentations that frame that success to our clients.
β’ Provided insight to digital media and marketing industry trends as they relate to client engagement.
β’ Conducted monthly business review meetings with clients to ensure proper forecast of new business, staffing requirements, and overall client satisfaction.
β’ Led post-sales activities, including contract review, contract deliverables management, and implementation of new upgraded marketing programs with select clients.
β’ Led negotiation of client agreements and addendums with client contracts with Executive Management.
β’ Worked with the creative teams and the distributed sales team to develop new business opportunities with new and existing clients.
β’ Earned and maintained each clientβs respect and confidence as a trusted advisor bringing value through a strong commitment to success, consistent performance and the ability to develop a wide range of ideas and solutions.
β’ Delivered strategies and supporting tactics for client efforts (e.g. social media, mobile, display media, video, games/experiences) and provided strategic marketing guidance and leadership.
β’ Led the development and presentation of proposals.
β’ Led rollout from planning to creative to execution.
β’ Provided clear and well-reasoned strategic direction for campaigns.
β’ Managed communications regarding clarity about accountabilities, deadlines, budget and approvals.
β’ Led client status meetings and maintained status documents.
β’ Identified and pursued new business opportunities.
β’ Developed, pitched, and sold integrated 360Λ multi-platform client solutions across on-air, online, mobile and experiential.
β’ Delivered sponsorship advertising budgets across my portfolio.
β’ Managed the growth and development of four employees to deliver optimal team performance to meet MCN sales objectives.
β’ Developed and sold branded content partnerships, driving major channel partnerships and securing new revenue streams for the channel groups.
β’ Strategic responses to both proactive and qualified campaign pitches.
β’ Interpreted data and research reports to extract audience and consumer insights to deliver strategic partnerships for clients and agencies.
β’ Stakeholder management, product & project management.
β’ Established and maintained key accounts and professional relationships with key agency personnel and internal groups.
β’ Negotiated annual client contracts, managing, and ensuring all aspects are fulfilled.
β’ Integrated clients across all platforms including on air, online and in-program.
β’ Analyzed campaign effectiveness pre and post-campaign.
β’ Prepared weekly, monthly and yearly forecasts.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
As a team-centric C-level executive with a focus on sales and business development, I have a 15-year track record of leading organizations toward achieving unprecedented success, dramatically expanding market presence in competitive segments, and positioning organizations for long-term, sustainable gains.
