Content Marketer

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
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About me

I am a Marketing professional with experience across TV, Digital, Social, and Experiential.
With over 16 years in the media industry, I have worked with leading technology and entertainment companies. Working cross-platform on international and local media brands, I specialize in developing integrated partnerships and branded content solutions delivering creative and engaging brand partnerships for clients. In my roles learned how to be efficient, effective, and results-driven while mastering soft skills like executive communication, leadership, and cross-function collaboration.
Areas of Expertise
• Branded Content
• Campaign Development & Execution
• Cross-Function Leadership
• Client Comms
• Executive Comms
• Go-to-Market Strategy
• Influencer Marketing
• Management
• Omni-Channel Marketing
• Paid Media
• Revenue Generation
• Social Strategy
• Team Leadership & Coaching


Professional area



Education

2004 - 2006 Bachelors Degree @ Latrobe University

Experience

Nov 2018 - Oct 2022 Content Director @ Carat USA

• Led the overall vision and defined marketing strategy for branded content and branded entertainment initiatives inclusive of influencer marketing strategies and campaigns on behalf of Microsoft.
• Responded to the business, customer marketing, brand, and communications objectives with solutions rooted in strategy and aligned with data and insights.
• Established and maintained positive relationship management with all clients, TV networks, movie/production studios, talent partnerships, influencers, vendors, etc. to build meaningful programs that included original content, branded entertainment, integrations, sponsorships, social, influencer strategies, PR, and experiential.
• Supported the development of paid, owned and earned media ecosystems that flow from the strategy defined and ensure the insights identified are actionable and executed flawlessly.
• Stay atop of current media, consumer growth and engagement and technology trends, (i.e. Influencer, Content Creator, Social Landscape, Streaming Wars, eCommerce) and how those impact Microsoft’s business.
• Fostered and maintained client relationships across Microsoft.
• Facilitated strategic brainstorming processes socializing insights from consumer engagement and market trends.
• Managed and mentored a team of direct reports, foster career development and lead by example.
• Maintained close working relationships with the divisional teams to understand brand goals, objectives, launches and messaging.
• Created, developed, and negotiated new integration and sponsorship ideas that promote brand loyalty and that align strategically with Microsoft’s direction driving business efficiencies.
• Integrated functional strategies to ensure understanding across digital activation, programming, commerce, platform teams, data, and analytics.
• Led development and execution of media activation plans and extensions.
• Led the creative and production review and approval process.
• Developed timelines, managed production schedules, adhering to deadlines, organized internal/client meetings, ongoing team communication and meeting materials for the program.
• Served as cross-agency content liaison.
• Managed, developed and executed program metrics/recaps/summaries as dictated by agency/client guidelines and systems.
• Overall budget management – managed all financial aspects of projects and overall divisional entertainment budget.
• Ensured team process consistency and Carat Content quality assurance.

Dec 2017 - Nov 2018 Account Director @ Digiday

• Developed robust relationships with new and existing Digiday clients and managed client communications of multiple accounts and projects.
• Set client expectations via a thorough client onboarding process for all projects.
• Coordinated client requests and enhancements with all internal business units.
• Analyzed client success via KPIs and other metrics; produced reports and presentations that frame that success to our clients.
• Provided insight to digital media and marketing industry trends as they relate to client engagement.
• Conducted monthly business review meetings with clients to ensure proper forecast of new business, staffing requirements, and overall client satisfaction.
• Led post-sales activities, including contract review, contract deliverables management, and implementation of new upgraded marketing programs with select clients.
• Led negotiation of client agreements and addendums with client contracts with Executive Management.
• Worked with the creative teams and the distributed sales team to develop new business opportunities with new and existing clients.

Sept 2015 - Nov 2018 Senior Account Manager @ Glow Digital Agency

• Earned and maintained each client’s respect and confidence as a trusted advisor bringing value through a strong commitment to success, consistent performance and the ability to develop a wide range of ideas and solutions.
• Delivered strategies and supporting tactics for client efforts (e.g. social media, mobile, display media, video, games/experiences) and provided strategic marketing guidance and leadership.
• Led the development and presentation of proposals.
• Led rollout from planning to creative to execution.
• Provided clear and well-reasoned strategic direction for campaigns.
• Managed communications regarding clarity about accountabilities, deadlines, budget and approvals.
• Led client status meetings and maintained status documents.
• Identified and pursued new business opportunities.

Jan 2011 - April 2015 Senior Account Manger @ Multi Channel Network

• Developed, pitched, and sold integrated 360˚ multi-platform client solutions across on-air, online, mobile and experiential.
• Delivered sponsorship advertising budgets across my portfolio.
• Managed the growth and development of four employees to deliver optimal team performance to meet MCN sales objectives.
• Developed and sold branded content partnerships, driving major channel partnerships and securing new revenue streams for the channel groups.
• Strategic responses to both proactive and qualified campaign pitches.
• Interpreted data and research reports to extract audience and consumer insights to deliver strategic partnerships for clients and agencies.
• Stakeholder management, product & project management.

Nov 2009 - Dec 2010 Account Executive @ Nine Network Australia

• Established and maintained key accounts and professional relationships with key agency personnel and internal groups.
• Negotiated annual client contracts, managing, and ensuring all aspects are fulfilled.
• Integrated clients across all platforms including on air, online and in-program.
• Analyzed campaign effectiveness pre and post-campaign.
• Prepared weekly, monthly and yearly forecasts.


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