Digital Content Strategist / Marketing Writer

Tracked over 40,000 digital assets — images, audio files, and texts — from the project’s inception to its release as Phonics, Reading, and Me, an online literacy platform
Maintained production schedule and organized meetings, collaborating with editorial and creative teams as well as a third-party vendor to develop deliverables
Helped create and publish deliverables within the CMS, inputting proper metadata and conducting end-to-end testing ahead of product’s launch

Wrote long-form articles, short features, announcements, and events-coverage for the college’s website
Designed social media graphics and edited video recordings of
Zoom events, cultivating a public brand for the Journalism
program
Helped organize events held by the Journalism department

Formatted and uploaded media and text on e-commerce sites
TripSavvy and The Spruce, using CMS and project management software to publish daily content
Researched products to write or update content, following company SEO guidelines

Copyedited, fact-checked, and produced issues of the online magazine focused on reporting stories from flyover states
Expanded the network of contributors via social media and co-planned the annualBetween Coasts Forum, a mission-driven conference for national journalists
Helped design the website for the magazine’s transition into
The Reporting Project

Wrote articles, including a longform investigation into fake abortion clinics
Wrote text for visual content on the app PG NewsSlide and the daily e-newsletter
Monitored crowd engagement of articles promoted on social media, using CrowdTangle