Summer Smethurst is a versatile digital marketing and content creation specialist with a proven track record of five years, adept at curating compelling content for companies of different scales. She possesses deep expertise in brand positioning and has established valuable relationships with influential figures in the industry. Summer’s proficiency in generating quantifiable, measurable results and her creative acumen in photography and design make her an invaluable asset to any team.
Minor, Marketing
– Create & publish organic social media content to communicate key initiatives and brand stories across platforms
– Foster & grow community with engaging and informative content; increased Hudson Jeans’ Instagram following by 100,000 in two months
– Implemented relationship-building strategies to develop a robust network of influencers, celebrities, and athletes for the brand, resulting in increased visibility, product sell-outs, and overall growth
– Actively participated in photoshoots and events, collaborating with cross-functional teams to capture visually compelling social media content
•Conceptualize and develop photography and graphic products for logo design, website design, and social media creative projects using Illustrator, Photoshop, and Lightroom.
•Develop, implemented, and manage photography shoots for brands, organizations, and individuals, including lifestyle, product, and website content.
•Develop creative design for marketing packaging, including print materials, brochures, banners, and signs.
– Utilized photography, videography, and graphic skills to capture compelling visuals, producing high-quality content for five clients across multiple platforms
– Grew TikTok account from 0 to 15.7k in three months, with 30+ press hits
– Effectively coordinated end-to-end photo shoots, overseeing key aspects including storyboarding, location scouting, model selection, and content creation
Assist with client reports
• Create media lists and pitch drafts for various outlets
• Update editorial calendars and distribution lists
Rebranded company to reflect new business goals, ventures, and outlook.
•Implemented social media strategy – organic and paid- to increase engagement and impact sales.
•Designed a new website to align with new branding.
•Strategized with the sales team to create monthly sales and incentives for B2B & B2C – a conversion rate of 5% per post.
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
