Digital Marketing and Content Creation Specialist

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
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About me

Summer Smethurst is a versatile digital marketing and content creation specialist with a proven track record of five years, adept at curating compelling content for companies of different scales. She possesses deep expertise in brand positioning and has established valuable relationships with influential figures in the industry. Summer’s proficiency in generating quantifiable, measurable results and her creative acumen in photography and design make her an invaluable asset to any team.


Professional area



Education

08/2016 - 05/2018 Bachelor of Arts, Public Relations @ California State University, Chico

Minor, Marketing


Experience

01/2022 - 07/2023 Brand Manager @ Centric Brands

– Create & publish organic social media content to communicate key initiatives and brand stories across platforms
– Foster & grow community with engaging and informative content; increased Hudson Jeans’ Instagram following by 100,000 in two months
– Implemented relationship-building strategies to develop a robust network of influencers, celebrities, and athletes for the brand, resulting in increased visibility, product sell-outs, and overall growth
– Actively participated in photoshoots and events, collaborating with cross-functional teams to capture visually compelling social media content

09/2016 Freelance Consultant @ Summer Smethurst

•Conceptualize and develop photography and graphic products for logo design, website design, and social media creative projects using Illustrator, Photoshop, and Lightroom.
•Develop, implemented, and manage photography shoots for brands, organizations, and individuals, including lifestyle, product, and website content.
•Develop creative design for marketing packaging, including print materials, brochures, banners, and signs.

01/2021- 01/2022 Account Coordinator @ Pistol Social

– Utilized photography, videography, and graphic skills to capture compelling visuals, producing high-quality content for five clients across multiple platforms
– Grew TikTok account from 0 to 15.7k in three months, with 30+ press hits
– Effectively coordinated end-to-end photo shoots, overseeing key aspects including storyboarding, location scouting, model selection, and content creation

08/2020 - 12/2020 Public Relations Intern @ Eclat

Assist with client reports
• Create media lists and pitch drafts for various outlets
• Update editorial calendars and distribution lists

05/2018 - 09/2019 Marketing Manager @ Generation Alpha

Rebranded company to reflect new business goals, ventures, and outlook.
•Implemented social media strategy – organic and paid- to increase engagement and impact sales.
•Designed a new website to align with new branding.
•Strategized with the sales team to create monthly sales and incentives for B2B & B2C – a conversion rate of 5% per post.


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