Brand Director

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
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About me

Brand builder with a diverse background specializing in strategy planning, campaign management, sponsorship, and content creation.


Professional area



Education

2010 - 2012 Masters of Sports Administration @ Grambling State University
2005 - 2009 Bachelor of Biology @ South Carolina State University

Experience

Current Integrated Marketing Campaign Manager @ Microsoft

Strategically conceive and execute a minimum of six high-impact global campaigns targeting commercial customers, driving exceptional results, and maximizing business impact.
• Spearheaded a highly successful Cybersecurity Awareness Campaign, driving an impressive influx of 300k+ new visitors to the small business site and generating a substantial revenue pipeline exceeding $18M.
• Employ integrated marketing plans to optimize essential business metrics, such as engagement, loyalty, and revenue, for both product, brand, and seasonal campaigns.
• Foster collaborative partnerships with various Microsoft departments, including product marketing, creative, channel marketing, 3rd party retail, etc., to establish a cohesive approach that significantly impacts commercial customers.
• Utilize valuable audience insights, and analysis of economic trends to strategically plan key moments and sale events, resulting in a substantial increase in revenue.

2017 - 2022 Brand Strategy Manager @ Georgia Power

Led an exceptional team, driving remarkable outcomes in campaign execution, portfolio management, and revenue growth through heightened customer engagement and brand affinity.
• Acted as a distinguished brand ambassador and skillful liaison for enterprise business accounts during the College Football Championship planning, contributing to a remarkable $20M+ in pipeline revenue.
• Managed a yearly budget of approximately $28MM encompassing media, activation, and sponsorship commitments.
• Employed a data-driven approach to monitor and evaluate KPIs, providing actionable insights which optimized activation plans for maximum effectiveness.
• Oversaw three agency partners to meet business requirements, effectively allocating resources to customer-facing activations, improving brand awareness.
• Implemented robust process management systems, optimizing workflow by efficiently managing reviews, timelines, media planning, asset development, and recaps.
• Achieved top-ranking in customer satisfaction among utilities, scoring in the high percentile, as recognized by JD Power, showcasing exceptional leadership and strategic expertise.

2016 - 2017 Marketing Manager @ Foot Locker

Led as the key account liaison for Nike Inc. brands, devising strategic plans and setting success benchmarks to boost product sell-through and drive substantial revenue growth.
• Utilized comprehensive market and consumer research to shape campaign strategy, uncovering vital insights and opportunities that contributed to a remarkable 10% increase in product sell-through and revenue growth.
• Delivered in-depth analyses and innovative solutions to achieve conversion rates of 3% and above for crucial products.
• Collaborated seamlessly with internal channel stakeholders to develop targeted content for specific personas.


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