Brand Director

Strategically conceive and execute a minimum of six high-impact global campaigns targeting commercial customers, driving exceptional results, and maximizing business impact.
• Spearheaded a highly successful Cybersecurity Awareness Campaign, driving an impressive influx of 300k+ new visitors to the small business site and generating a substantial revenue pipeline exceeding $18M.
• Employ integrated marketing plans to optimize essential business metrics, such as engagement, loyalty, and revenue, for both product, brand, and seasonal campaigns.
• Foster collaborative partnerships with various Microsoft departments, including product marketing, creative, channel marketing, 3rd party retail, etc., to establish a cohesive approach that significantly impacts commercial customers.
• Utilize valuable audience insights, and analysis of economic trends to strategically plan key moments and sale events, resulting in a substantial increase in revenue.

Led an exceptional team, driving remarkable outcomes in campaign execution, portfolio management, and revenue growth through heightened customer engagement and brand affinity.
• Acted as a distinguished brand ambassador and skillful liaison for enterprise business accounts during the College Football Championship planning, contributing to a remarkable $20M+ in pipeline revenue.
• Managed a yearly budget of approximately $28MM encompassing media, activation, and sponsorship commitments.
• Employed a data-driven approach to monitor and evaluate KPIs, providing actionable insights which optimized activation plans for maximum effectiveness.
• Oversaw three agency partners to meet business requirements, effectively allocating resources to customer-facing activations, improving brand awareness.
• Implemented robust process management systems, optimizing workflow by efficiently managing reviews, timelines, media planning, asset development, and recaps.
• Achieved top-ranking in customer satisfaction among utilities, scoring in the high percentile, as recognized by JD Power, showcasing exceptional leadership and strategic expertise.

Led as the key account liaison for Nike Inc. brands, devising strategic plans and setting success benchmarks to boost product sell-through and drive substantial revenue growth.
• Utilized comprehensive market and consumer research to shape campaign strategy, uncovering vital insights and opportunities that contributed to a remarkable 10% increase in product sell-through and revenue growth.
• Delivered in-depth analyses and innovative solutions to achieve conversion rates of 3% and above for crucial products.
• Collaborated seamlessly with internal channel stakeholders to develop targeted content for specific personas.