As a Marketing Analyst and OOH Billboard Coordinator at Jacoby & Meyers Attorneys LLP, I leverage my market research, analytics, and communication skills to drive revenue growth and brand awareness for the firm. I manage a diverse portfolio of 500+ billboards across California, optimizing their impact and visibility. I also collaborate with design teams, media vendors, and account managers to plan, execute, and monitor effective OOH billboard campaigns, consistently meeting or exceeding CPM and ROI goals.
I am pursuing my MBA at the University of Southern California, where I aim to deepen my knowledge and expand my network in the field of marketing. I graduated with a Bachelor’s degree in Political Science/Data Analytics and a minor in Entrepreneurship from the University of California, San Diego, where I developed a passion for analyzing data and communicating insights. I am always driven to learn and grow as a marketing professional and welcome new opportunities and challenges. Feel free to reach out to connect and network!
– Developed and sustained relationships with billboard vendors to facilitate constructive negotiations and nurture professional partnerships
– Developed and executed a comprehensive OOH strategy, resulting in a cost-saving of half a million dollars for the firm in 2022 while achieving 24% growth in total cases
– Utilized consumer and accident data to position billboard placements strategically, optimizing the marketing investment and ensuring cost-effectiveness in reaching our target audience
– Convinced managing partners to collaborate with new billboard vendors, resulting in a reduction of $200k, while also securing premium billboard placements
– Utilized Google Analytics and Salesforce Cloud data metrics to monitor and evaluate the performance of marketing campaigns, enabling data-driven insights for identifying areas of improvement and devising effective strategies
– Effectively oversaw a $25+million dollar marketing budget, employing strategic resource allocation to optimize ROI for marketing campaigns
– Devised a targeted campaign aimed at the Hispanic clientele, leveraging OOH, Broadcast, OTT, and radio, which resulted in an average increase of 12% in total new cases
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
As a team-centric C-level executive with a focus on sales and business development, I have a 15-year track record of leading organizations toward achieving unprecedented success, dramatically expanding market presence in competitive segments, and positioning organizations for long-term, sustainable gains.
Experienced mid-level professional with experience mainly in the pharmaceutical industry, specializing in marketing, operations, communications and project management. I am passionate about delivering innovative solutions that enhance customer engagement and satisfaction, while driving business growth and efficiency.
Every brand has an untold story, waiting to captivate its audience. As an adept advertising professional, I see myself as the storyteller who bridges compelling narratives with their intended audience.
Friendly, Customers Service minded
