Ø Conceptualized and developed first e-commerce banners through photo studio, igniting a 30% increase in clicks to categories and an overall improvement in sales.
Ø Enhanced efficiency of photo studio by creating the production designer role to take on selected studio manager responsibilities, leading to time and cost savings.
Ø Orchestrated research and analysis of competitors’ advertisements to aid the development of competitive week tabloids and e-commerce photoshoots.
Major in Fashion Merchandising. Minor in Marketing
Overview: Progressed to a senior role on the back of consistent performances to plan, schedule, and oversee production activities for weekly circulars, specialty books, and e-commerce projects. Collaborate with the art director, graphic designer, and e-commerce teams to create final images. Play a key role in creating e-commerce digital banners for yearly holidays. Operate in a quality assurance role, examining all images to ensure proper labeling, compliance with the organization’s standards, and proper location in the servers. Organize merchandise samples received for the project and managing the photography and processing of merchandise samples.
Conceptualized and developed first e-commerce banners through photo studio, igniting a 30% increase in clicks to categories and an overall improvement in sales.
Demonstrated exceptional contingency planning skills by preparing assistant to take over responsibilities in case of personal absences with minimal impact on the studio.
Significantly enhanced efficiency of the photo studio by creating the photo studio production designer role to take on some studio manager responsibilities, leading to time and cost savings.
Led training of the new studio manager, photographer, and art director on the operational procedures and best practices, successfully getting the new hires up to speed.
Pioneered creation of new stop motion and integrated the stop motion into the website for back to school sales, driving an increase in clicks and sales and laying the groundwork for future creation of stop motion.
Overview: Selected to assist throughout the production of weekly tabloids and e-commerce photoshoots. Guaranteed the availability of relevant merchandise needed to be photographed for tabloids. Instrumental in managing processing of merchandise received. Laid out merchandise photographs in the design layout for the designer. Created assorted themed concepts for special books. Organized all photo references for designers.
Spearheaded research and analysis of competitors’ advertisements to aid the development of competitive weekly tabloids and e-commerce photoshoots.
Overview: Recruited as the best-fit candidate to prepare for all weekly photoshoot projects for e-commerce, weekly circulars. Charged with assisting in styling and coordinating samples for special books, tabloids, and e-commerce photoshoots. Collaborated with photographer for photoshoot preparations and lighting. Maintained and organized photo studio, equipment, props, and sample room.
Strategized and executed the creation of systems to improve organizational processes and capabilities across the studio, including an effective system to organize samples the studio had received, photographed, and returned; photography equipment; and photographed merchandise.
Epitomized stellar versatility and team spirit through learning all job roles in the photo studio to fill in as needed with minimal disruption to the studio.
Assigned to assist the advertising studio director and merchandise coordinator.
Aided casting, booking, and scheduling talent for photo shoots work for weekly tabloids and special books.
Laid groundwork to track samples from reception to return date.
Designated to style and prep samples for weekly circulars and special books.
Brought onboard to conduct bi-weekly photo shoot preparations.
Assisted in coordinating E-Commerce photo shoots.
Supported buyers with monthly buy plans; creating exclusive and national brand profiles.