Director of Marketing

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
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About me

Results-driven multifaceted marketing leader with a proven track record of implementing strategic, successful campaigns to drive profits, increase brand awareness and cement industry dominance. Responsible for product marketing, brand/creative, growth marketing, demand generation, events marketing, marketing strategy, content marketing, customer marketing and retail marketing. Strong business acumen in project management, team building, vendor relations and campaign optimization. 7+ years of experience dedicated to achieving exceptional results in growing dynamic organizations.


Professional area



Education

2012-2016 Bachelors @ Eastern Illinois University

Experience

05/2022 - 08/2023 Director of Marketing @ Sourced Craft Cocktails

• Reported to Head of Marketing.
• Led our strategic partnerships with Diageo, Pernod Richard and Campari Group directing the marketing campaigns, photoshoots, and creative collateral for Don Julio, Absolut, Johnnie Walker, and Malibu, to reference a small few.
• Responsible for all internal and external marketing and communication campaigns for Sourced Craft Cocktail’s DTC, Enterprise, B2B and Retail brands for 12 markets across the United States.
• Developed million dollar quarterly marketing plans for every subsidiary and presented them to the heads of each department with in-depth data backing up our recommendation for next steps.
• Led a team of 5 marketing managers which all had individual teams with a primary focus on Digital, Graphic Design, Social Media, Email Marketing, Brand Management and PR.
• Responsible for monthly and quarterly reporting for all partnerships brands, as well as Sourced Craft Cocktail’s in-house subsidiaries.
• Provided solutions and recommendations in our weekly executive meetings to ensure budgets and timelines were aligned with overall goals for the company.

07/2021 - 2/2022 Corporate Brand Marketing Manager @ Flexsteel Industries Inc.

• Reported to VP of Marketing.
• Developed strategic marketing plan for fiscal year, which included implementing and executing first time web-based technology platforms across company and subsidiaries.
• Utilizing cross functional teams, successfully re-branded company logo and drove new brand messaging across multiple channels of Flexsteel and subsidiaries. Results included new business partner clients.
• Responsible for all communication campaigns, promotional materials, market intelligence, and databases to maximize outreach.
• Developed strategic partnerships with agencies, vendors, and industry leaders.
• Responsible for internal and external press releases.
• Recruited, developed, and mentored a team of 5+ digital/graphic designers, retail marketing specialists, and social media experts to implement marketing strategies.
• Provided presentations and recommendations to executive team and board members.
• Responsible for $12M marketing budget.

12/2019 - 07/2021 Client Marketing Consultant @ Kasasa

• Reported to Senior Manager of Marketing
• Oversaw marketing efforts for a group of 25 diverse client accounts and developed marketing strategy for each to maintain satisfaction and achieve desired profit levels.
• Developed over 10 different marketing campaigns, and strategies which were successfully launched.
• Analyzed consumer behavior data to develop budget campaigns tailored to different media outlets, to achieve company’s advertising and marketing objectives.
• Led information-gathering consultation meetings with various clients, and departments to determine marketing goals and available budget.

07/2018 - 11/2019 Senior Client Associate @ Gerson Lehrman Group, GLG

• Reported to Senior Business Development Manager.
• Interfaced directly with executives at investment firms, management consultancies, and non-profits, to conduct market research, compile competitor data and identify new potential revenue streams.
• Developed sales and marketing presentations for current and prospective clients.
• Educated clients on various financial matters and provided professional recommendations on investment opportunities, products and services based on each clients’ individual needs.
• Developed and managed a team of 10 Junior Associates and cultivated a collaborative culture.

06/2017 - 07/2018 Marketing Account Executive @ Root3 Marketing & Business Development

• Reported to VP of Marketing.
• Developed marketing plans based upon research and prospects targeted, along with identifying value propositions and key messages for all campaigns.
• Fostered a deep understanding of clients, including their challenges, goals, and objectives, while supporting VP of Marketing directly in growing our agency.
• Managed 10+ clients at any given time, owning their brand, social media, and overall campaign strategies.
• Put together and presented clients with monthly and quarterly analytic reports, breaking down the report, re-focusing on future goals, and keeping the client well informed on their performance to manage expectations.


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