As the very first hire at Golden Rule Spirits, I have spent the last two years facilitating partner relationships, driving traffic to digital marketing channels, and pitching to editors for our in-house public relations campaigns. I have led projects including overseeing charity auctions for local community organizations, conducting outreach to brands for prospective campaigns, and developing brand-wide partnership outreach guidelines for future relationships.
• Owned end-to-end social giveaway process from partner sourcing, photo editing, content scheduling, and copywriting to the execution and performance analysis of online campaigns and built relationships with brands like Vacation Sunscreen, Business & Pleasure Co., and TCHO Chocolate.
• Executed successful influencer campaigns by collaborating with cross-functional teams to develop a database of influencers that were excited about our brand, liaised inbound inquiries and evaluated new additions to our ambassador team, and logged content performance quarterly.
• Actively tracked and reported project performance, analyzing results relative to campaign objectives, and provided actionable recommendations for continuous improvement.
• Boosted online engagement by 45% year-over-year and manipulated ad data to optimize KPIs and funnel online users to sales channels.
• Spearheaded our in-house public relations strategy, effectively communicating with key stakeholders and cultivated productive relationships with editors from top publications such as Forbes, Outside Magazine, and Rolling Stone
• Coordinated the company wide cultural calendar to manage and nurture partnerships and sponsor over 100 events per year with local businesses and national lifestyle brands.
• Launched quarterly email marketing newsletter focused on customer satisfaction and loyalty, resulted in a valuable and engaged audience with a 7.5% click through rate.
• Reported directly to the Chief Marketing Officer to analyze market understanding and contribute to strategic decision-making on a content creation and business development level.
• Organized internal dashboard to keep track of partnership statuses using Excel and Google Sheets.
• Grew our online community within our target demographic by 266% and generated multi-platform content by creating, editing, posting, boosting, and managing content for seasonal and evergreen campaigns.
• Increased online engagement rate by 32% by managing and building a community of multi-generational consumers across social platforms such as Instagram, Pinterest, Facebook, LinkedIn, and Spotify.
• Monitored online channels, promptly responded to customer inquiries, and exemplified attention to detail and problem-solving abilities in a fast-paced, startup environment.
• Executed over 75 events at SL owned restaurants by assisting with client relations, managing deposits, marketing, advertising, venue set up, bartending, serving, hosting, and venue clean up.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
As a team-centric C-level executive with a focus on sales and business development, I have a 15-year track record of leading organizations toward achieving unprecedented success, dramatically expanding market presence in competitive segments, and positioning organizations for long-term, sustainable gains.
Experienced mid-level professional with experience mainly in the pharmaceutical industry, specializing in marketing, operations, communications and project management. I am passionate about delivering innovative solutions that enhance customer engagement and satisfaction, while driving business growth and efficiency.
Every brand has an untold story, waiting to captivate its audience. As an adept advertising professional, I see myself as the storyteller who bridges compelling narratives with their intended audience.
Friendly, Customers Service minded
