With over 5 years of dynamic marketing experience, including 4 years as a Director of Marketing and PR, I bring a proven track record of driving growth and executing successful campaigns. As a Google Adwords & Google Analytics certified professional, I possess advanced skills in Microsoft Excel, Adobe Photoshop, and proficiency in CRM/HRM programs such as HubSpot, Salesforce, and Pardot. I excel in managing teams, creating impactful content, and leveraging AI tools like Bard, Chat GPT, and AdCreative.
-Lead the marketing efforts for a new business and took charge of the expansion to two other franchises with a team of 10 beneath me.
-Created successful marketing and promotion campaigns that doubled or tripled sales numbers and brought more traffic
-Managed a team to create video and picture content for our Instagram page and sponsored ads.
-Worked with dozens of third-party resellers like Groupon and GoldStar to maintain good relationships and also helped create the highest-selling product on their page.
-Helped the official Instagram page gain 100k followers in less than 6 months
-Also created and managed Facebook/Instagram targeted ads to ROAS of over 5.
-Knowledgeable in writing press releases, one-sheets, and other press-related assets. Was also the face of the brand for the printed and filmed press.
-Led weekly marketing meetings for the whole team and managed all tasks moving forward.
-Closed large deals with high-profile companies and clients such as Justin Bieber, Karol G, FOX, Dosisit, and Lionsgate.
-Spearheaded the creation of merchandise for the company and even managed the marketing of it using Shopify
-Helped create legal documents and partnership agreements and successfully represented the company in court.
-Processed multiple Digital advertising campaigns and set them live through many different programs such as Trade Desk. Kept maintenance on them too.
-Given raw data and extracted and analyzed the KPIs using Excel to send to an executive for large meetings
-Created creatives through Photoshop to send to clients and executives
-Made sure that the multiple account executives and offices across the country were meeting their quota and getting ad clients.
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
