Social Media Marketing & Copywriter

Rate, USD
Not specified
Work schedule
Full Time, Part Time,
Language skills
English, Spanish
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About me

For me, marketing is kind of like painting. You’ve got a vision and your tools. You add all these shapes, color, and textures. All the fine details are tuned and everything comes together to make something beautiful.

I have over 5 years and counting in Digital Marketing and I’m building a career in Social Media Management, Copywriting, and Content Strategy. I’m also something of an artist. I paint, I write, and I make social media magic!

Here’s a snapshot of what I do:
📸 Manage, plan, and create content successfully for social media platforms
📸 Execute effective social media and digital marketing strategies
📸 Work with several retail brands to make their online presence shine
📸 Build hundred of successful email campaigns
📸 Create exceptional SEO-friendly, evergreen copy
📸 Write industry-focused branding content for a diverse range of companies and clients
📸 Keep the spark of loyal online communities and brand trust bright

I enjoy creating a vision for a brand that consumers can connect with. And I am passionate about getting a team onboard a system of solution-based processes to achieve revenue and consumer goals.




Education

June 2016-May 2019 Bachelor's Degree of Arts @ Florida State University

Editing, Writing, and Media focus with a Double Minor in History and Communications


Experience

April 2022-April 2023 Social Media Marketing & Content Specialist @ Archer and Olive

Responsible for planning, implementing, and monitoring social media strategy and execution for TikTok, Instagram, Facebook, Pinterest, Youtube Channel, and Company Blog.
Managed Brand’s Tiktok and created content for Brand’s TikTok, Instagram, Facebook, Pinterest Ads, and YouTube platforms.
Created and streamlined video production processes across all platforms.
Plans and executes content calendar for social media 2-3 months ahead of time.
Creates and writes email campaigns for product releases, remarketing, sales, and content creator highlights.
Expert ability to write copy across a range of voices and styles.
Reworked original site copy for product pages and description into SEO-friendly copy in less than a month.
Effectively managed quarterly campaigns, ensured punctual project delivery, executed to a high standard, communicated with social influencers and partners, as well as internal communications, with Graphic Design, Product Design, and Paid Ad Teams.
Developed creative briefs for content deliverables.
Project execution with strong emphasis on social media content development (branding, messaging, and analytics best practices)
Understand and integrated consumer and industry research, and performance analysis
Works with Brand’s ambassadors through a content creation program and oversaw content creation
Grew TikTok followers from 22-32k and counting in under a year.
Improved TikTok views and engagement from 40k to 718k in 2 months.
Oversaw and planned a BHM Creators Panel with content creators in the industry that garnered 350+ views and counting.
Wrote email campaigns that garnered 2.9 million in annual revenue.
Wrote email campaigns that garnered 250k through automations in less than a year.
Garnered 544.15k impressions and 19.95k engagements in two months through Idea Pins on Pinterest.
Wrote several blogs and site copy that garnered 50k engagement and led to active cart click-throughs based on SEO copy and product linking.

June 2019-October 2021 Web Content Writer & Social Media Specialist @ Restaurantware

Created and executed hundreds of SEO-friendly copy for product descriptions, product pages, website banners, and blogs.
Researched, wrote, edited, and executed dozens of blogs for the brand’s website blog.
Planned, created and execute daily social media posts across various platforms, including Instagram and Facebook.
The expert ability to write copy across a range of voices and styles.
Created Brand’s site content, oversaw web design, executed photography outlines, participated and executed video production for social campaigns, wrote social media content, email campaigns, and industry campaigns.
Created social media posts for Brand’s Instagram and Facebook to an audience of 20k.
Adjusted to social media best practices as needed after performance metrics analysis
Wrote product description copy and industry-focused blogs that integrated SEO keywords and product links to garner active cart click-throughs.
Worked on yearly, bi-annual, and seasonal catalogs alongside a team.
Collaborated with various internal teams such as Graphic Design, Customer Services, Sales, Product Production etc.
Took initiative to perform daily tasks around the office and streamlined a weekly restock program for break room supplies.
Garnered 1 million in annual revenue through email and social campaigns.
Collaborate with the internal and overseas team to design and create internal assets and other graphic design projects as needed.
Helped coordinate any related outside resources and vendors to ensure success of campaigns.
Bringing best-in-class social media marketing ideas, concepts, and strategies.
Engaged with relevant accounts and brands across all platforms daily to increase organic social engagement and account followers.
Stayed up-to-date with the latest digital marketing trends and best practices (branding, messaging, and analytics).

November 2021-Present Freelance Social Media Management & Brand Copywriter @ Planning Brilliance

Plan, create and execute daily social media posts across various platforms, including Instagram, Facebook, TikTok, Pinterest, The Knot etc.
Create and curate engaging and visually appealing content, including copywriting, social media posts, video production etc.
Manage social media scheduling and monitoring, ensuring timely and consistent posting.
Collaborate with internal teams to design and create internal assets and other graphic design projects as needed.
Monitor and analyse social media performance metrics and adjust strategies as necessary.
Engage with relevant accounts and brands across all platforms daily to increase organic social engagement and account followers.
Stay up-to-date with the latest digital marketing trends and best practices.
Responsible for planning, implementing, and monitoring social media strategies for Instagram, Facebook, TikTok etc.
Create multiple brand campaigns that integrate social media strategies that spans appropriate social media platforms.
Oversee project execution with strong emphasis on social media content development (branding, messaging, and analytics best practices).
Understand, utilize, and integrate consumer and industry research.
Manage post-project elements including performance analysis and recap.
Coordinate any related outside resources and vendors to ensure success of campaigns.
Bringing best-in-class social media marketing ideas, concepts, and strategies.
Experience executing traditional, digital and social creative elements and the ability to write copy across a range of voices and styles.
Experience with online media and an eagerness to learn, including Wix/CMS platforms, Facebook, Google Ads, Google Workspace, TikTok, Instagram, Facebook, Pinterest, etc.

September 2022-January 2023 Freelance Social Media Strategy & Video Production @ Renata Alchemy

Social Media Video Production & Photography for Renata Alchemy @renataalchemy on Instagram, Facebook https://www.renataalchemy.com/


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