Digital Marketing Specialist with expertise in programmatic advertising, social media management, content creation, and analytics, seeking a challenging position to leverage skills and drive impactful marketing initiatives.
Bachelor of Science in Advertising and Public Relations
Minors: English and Humanitarian Affairs
Run high-budget programmatic advertising campaigns for retailers nationwide, resulting in proven success.
Prepare biweekly website analytics reports, showcasing growth and suggesting new tactics to retailers.
Manage texting and in-store audio programs with retailers.
Manage the social media team, providing training and assistance on accounts.
Individually managed 52 social media pages across various platforms, including Facebook, Instagram, Twitter, and Pinterest.
Developed graphics, videos, and photography to create engaging content for each store and platform.
Created, scheduled, and reported on paid and organic ads on platforms such as Facebook, Instagram, YouTube, and LinkedIn.
Maintained regular communication with store owners, presenting advertising growth and analytical reports.
Wrote scripts for reporters, breaking news, and press releases.
Managed all social media accounts and the station website.
Created and scheduled paid and organic ads.
Conducted engineering work on the website and app and produced digital video packages for specific platforms with tight deadlines.