As a marketing professional, I have demonstrated success in developing and implementing digital marketing campaigns across various channels, resulting in increased site traffic and engagement. Data analysis is one of my strong suits, which leads me to the identification of trends and propose optimizations of campaigns, resulting in higher returns on investment for my clients.
Additionally, I have experience creating and managing social media pipelines, collaborating with stakeholders and developers to design sites with user experience (UX) in mind, and conducting research to understand visitor behavior. My expertise in marketing, Google Analytics, UX, SEO, data analysis, social media, and strategic planning allows me to drive successful digital strategies for businesses.
● Head and support marketing strategies for 17 clients to improve overall SEO performances, site rankings, content optimization and keyword rankings – resulting in an overall average quarterly traffic increase of 15%.
● Analyze data from multiple sources to identify SEO trends, generate reports and provide suggestions on campaign optimization to improve ROI.
● Create and help manage social media marketing for clients through content development and refinement, resulting in higher than average engagement rates for both LinkedIn (4.59%) and Twitter (5.30%).
● Perform competitor keyword analyses and market research to develop strategies for pharmaceutical clients and enhance content marketing, website optimization and digital strategy.
● Optimize and assist in the development of CRM email marketing campaigns to increase lead generation across multiple brands, and ensure regulations are followed.
● Strategized, developed, and managed PPC and various paid campaigns across AdWords, Facebook, LinkedIn, and Twitter resulting in a 500% increase in site traffic within 3 months.
● Collaborated with stakeholders and developers in the branding and design of numerous microsites and the U.S. BioSerenity website for conversion optimization and lead generation initiatives.
● Developed surveys and conducted research to understand how visitors interacted with our sites, enacted strategies that improved the overall performance of the sites resulting in increased overall engagement on page.
● Generated reports around paid marketing funnels and initiatives that incrementally improved conversion rates by 100 percent.
● Created quarterly Google Analytics and social media reports that tracked engagement and effectiveness of the TEPHINET social media platforms and website.
● Aided in the development of social media strategies and campaigns for partners like the CDC.
● Researched and compiled data for various communications projects – including marketing reports, the TEPHINET website, and updated information provided by 73 global TEPHINET member programs.
● Wrote and edited correspondence newsletters, brochures, information packets and articles.
● Successfully managed and nurtured relationships with a diverse portfolio of 20+ clients, oversaw account operations and budgets, and implemented digital marketing strategies for optimal audience reach.
● Established effective communication channels with local businesses, fostered robust relationships and cultivated a substantial client base; while strategically expanding social networks through proactive networking and relationship-building initiatives.
● Developed and meticulously structured client proposals and budgets throughout the fiscal year, ensuring alignment with the unique objectives and preferences of diverse businesses, organizations, and campus groups.
● Effectively coordinated and streamlined collaboration among stakeholders to ensure seamless execution of digital marketing initiatives.
● Performed content analyses of the School of Nursing’s, and competitor’s social media channels, formulated suggestions and pushed strategies to improve post diversity and overall reach.
● Used Google Analytics to create reports that highlighted areas of deficiencies and provided opportunities on how to improve the school’s marketing toward incoming classes and nursing school applicants.
● Wrote and assisted in the development of press releases, award nominations and brochures for the School of Nursing.
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
I am a dynamic and results-oriented professional with a strong background in project management, client success, and technical analysis. Holding a Bachelor of Arts and Science from the University of Ottawa.
