Marketing Coordinator

Direct report to Archstone Capital Inc. Managing Partner
• Project Manager for all web development, graphic design and marketing projects
• Developed SoBe Vegan restaurant group website and commercial app
• Manage team of four full-time web development employees
• Lead trademark and copyright initiatives
• Lead internship program – train and oversee all intern work
• Managed team of six interns in 2021
• Oversee and manage organic social media marketing and content creation across all platforms and brands
• Plan and orchestrate all PR events
• Seed Food and Wine Festival
• SoBe Vegan x MIAMI HEAT
• Organized media features with Forbes, Fort Lauderdale Magazine, Texas Lifestyle Magazine, The Potomac Lifestyles, Miami New Times, and more
• Create monthly marketing campaigns to drive business and online traffic
• Develop and oversee influencer program
• Evaluate KPIs to track brand awareness
• Generate, analyze and report marketing performance analytics
• Increased Instagram reach by 335% in 2021
• Increased Instagram engagement by 302% in 2021
• Increased Instagram following by 77% in 2021

• Manage B2C Simpli program for residents at National Harbor, overseeing budget, monthly promotions, events, and retail tenant outreach to increase app downloads and tenant growth
• Manage and prepare agendas for monthly meetings with department heads and track action items, supporting milestones and coordinating marketing and communications efforts for all divisions
• Monitor and update all corporate and property websites to ensure they are optimized for search, have engaging and relevant content and deliver a quality user experience
• Source and create digital marketing content, write copy for web and social media
• Track, analyze, and report social media analytics monthly. Make recommendations to content strategy to improve performance
• Develop and manage a scheduling calendar for Eblasts, highlighting the appropriate asset classes, and sharing Eblast metrics and open reports
• Help to streamline company materials and campaigns to ensure a consistent and concise message
• Support B2C Retail Marketing team initiatives including planning, implementing, and maintaining specific programs to achieve targeted goals
• Help manage 3rd-party partnerships with organizations such as The American Red Cross
• Manage B2B marketing materials including office and retail leasing brochures, presentations, signage
• Oversee coordination of trade show logistics and materials, client appreciation and broker events
• Aggregate and post content for company announcements, company meetings and the intranet