Marketing Coordinator

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
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About me

An assertive and ambitious professional with 4+ years of B2B and B2C marketing experience across multiple industries. Proactive and forward thinking in the execution of all projects with strong leadership, organizational, interpersonal, communication, and problem solving skills.

Professional area


2017-2021 Bachelors Degree @ University of Miami

Activities and societies: Presidential Scholar, 2017-2021
Full-time student and full-time employee at Archstone Capital Inc. 2020-2021
News Journalism and Gender & Sexuality Studies Double Major
Africana Studies Minor


2019-2022 Marketing Manager & Private Equity Analyst @ Archstone Capital Inc

Direct report to Archstone Capital Inc. Managing Partner
• Project Manager for all web development, graphic design and marketing projects
• Developed SoBe Vegan restaurant group website and commercial app
• Manage team of four full-time web development employees
• Lead trademark and copyright initiatives
• Lead internship program – train and oversee all intern work
• Managed team of six interns in 2021
• Oversee and manage organic social media marketing and content creation across all platforms and brands
• Plan and orchestrate all PR events
• Seed Food and Wine Festival
• SoBe Vegan x MIAMI HEAT
• Organized media features with Forbes, Fort Lauderdale Magazine, Texas Lifestyle Magazine, The Potomac Lifestyles, Miami New Times, and more
• Create monthly marketing campaigns to drive business and online traffic
• Develop and oversee influencer program
• Evaluate KPIs to track brand awareness
• Generate, analyze and report marketing performance analytics
• Increased Instagram reach by 335% in 2021
• Increased Instagram engagement by 302% in 2021
• Increased Instagram following by 77% in 2021

August 2022 - Present Marketing Coordinator @ Peterson Companies

• Manage B2C Simpli program for residents at National Harbor, overseeing budget, monthly promotions, events, and retail tenant outreach to increase app downloads and tenant growth
• Manage and prepare agendas for monthly meetings with department heads and track action items, supporting milestones and coordinating marketing and communications efforts for all divisions
• Monitor and update all corporate and property websites to ensure they are optimized for search, have engaging and relevant content and deliver a quality user experience
• Source and create digital marketing content, write copy for web and social media
• Track, analyze, and report social media analytics monthly. Make recommendations to content strategy to improve performance
• Develop and manage a scheduling calendar for Eblasts, highlighting the appropriate asset classes, and sharing Eblast metrics and open reports
• Help to streamline company materials and campaigns to ensure a consistent and concise message
• Support B2C Retail Marketing team initiatives including planning, implementing, and maintaining specific programs to achieve targeted goals
• Help manage 3rd-party partnerships with organizations such as The American Red Cross
• Manage B2B marketing materials including office and retail leasing brochures, presentations, signage
• Oversee coordination of trade show logistics and materials, client appreciation and broker events
• Aggregate and post content for company announcements, company meetings and the intranet

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