Director of Social & Digital Marketing

Rate, USD
Not specified
Work schedule
Full Time, Contract, Part Time,
Language skills
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About me

With six years of experience in social media and a comprehensive skill set, I am confident in my ability to excel in the Social Media Manager role. I consider myself a versatile content creator, out-of-the-box thinker, proficient photographer, and savvy social expert. My approach to social media goes beyond the conventional, igniting brands and fostering genuine engagement through content that resonates deeply.


2014 - 2018 Bachelors Degree in Digital Media Advertising | Minor in Graphic Design @ Southern Methodist University


March 2022 - Present Director of Social & Digital Advertising @ Big Idea Advertising

Lead the Social and Creative Teams in developing the digital presence of clients, including the Anguilla Tourist Board, St. Maarten Tourist Board, and Antigua and Barbuda Tourist Board.
Implement global marketing strategies, analyzing data traffic and user metrics to drive brand consistency and tone across all digital platforms.
Collaborate with top-tier executives in crafting pivotal decisions regarding budget allocation and the overarching trajectory of the organization.
Hire and supervise talented creatives, coordinating their activities to achieve campaign objectives.
Proactively network with industry professionals to facilitate agency growth.
Successfully coordinated and directed multi-day on-island content shoots, seamlessly orchestrating on-island partners, stakeholders, videographers, and intricate shot lists to achieve the artistic vision.
Instrumental in St. Maarten’s achievement of a 32% increase in arrivals compared to pre-pandemic levels in the same month.

May 2021 - March 2022 Social Media Content Manager @ Big Idea Advertising

Acted as a social platform lead, leveraging in-depth knowledge of tools and analytics capabilities across various platforms.
Provided strategic recommendations for creative concepts and campaigns executed on clients’ social media channels.
Led regular meetings with Social Media Team, Copywriters, Account Managers, & Graphic Designers to identify opportunities based on client goals and ensure creative approaches.
Determined ad strategy and target audience functionalities for social and digital advertising.
Worked with the Social Media Strategist to track results in monthly reporting.

July 2019 - May 2021 Content Specialist/Account Manager @ Speak No Evil

Produced engaging multimedia content and executed campaigns for nine different brands, utilizing innovative social media content strategies.
Developed content themes, selected channels, deployed influencer campaigns, and optimized monthly ad budgets to connect with clients’ target audiences across digital platforms.
Shot impactful photography and conducted video shoots to enhance campaign visuals.
Cultivated in-depth monthly reports to communicate social media performance, surpassing clients’ objectives.
Successfully rebranded Slingshot Content Studio into Speak No Evil, overseeing strategy, execution planning, website creation, and marketing materials redesign.
Sourced the second-largest retainer client, generating $38,000 in new business.

August 2018 - July 2019 Content Specialist @ Speak No Evil

Proactively managed clients’ social media accounts through monthly editorial calendars, scheduling applications, account budgeting, and community and reputation management.
Created all content marketing assets for B2C and B2B clients, including social copy, graphic templates, photography, videography, newsletters, blog content, and decks, with a focus on product photography.
Contributed to the development and articulation of overarching content strategies, emphasizing social media.
Developed relevant content topics targeting clients’ current and potential customers, increasing overall engagement.
Analyzed advertisement performance and monitored industry-specific trends to inform ongoing campaigns.

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