Experienced digital marketing professional
βSuggested and managed lead triaging project that improved lead volume and quality by 12%
βBuilt out and maintained reports that tracked clients spending and lead flow βResponsible for supporting the digital marketing team in optimization of paid campaigns βIdentify opportunities for internal efficiency that led to the testing and implementation of new and diverse marketing strategies on a number of different social sites β Processing of payments and building paid marketing campaigns βAnalyzing, condensing, and conveying of daily report data to ensure marketing quotas are being met
Planned and implemented publicity strategies, campaigns, and social media calendars for the organization β Developed marketing strategies including goals, budget and tactics to increase brand visibility β Planned, created budgets for and executed networking and workshop events for the public. β Planned networking events that increased membership by an average of 15% across several events
Designed implemented and facilitated an annual marketing plan β Created organic content on various channels (e.g. web, TV and social media) to maximize brand presence β Cultivated and maintained business relationships with media and influential professionals that resulted in an increased social media presence by use of social media influencers.