Digital marketing specialist with over 4 years of experience managing social media campaigns, developing branded content, and executing integrated marketing initiatives. Proven ability to increase brand awareness and engagement through creative content strategies across platforms like Instagram, Facebook, LinkedIn, and TikTok. Skilled in community engagement, influencer partnerships, analytics, and cross-channel optimization. Passionate about translating data insights into refined strategies that attract and convert target audiences. Background spans working with brands in various industries on multimedia content production, audience growth, and campaign management. Seeking to join a dynamic marketing team where I can apply my expertise in creative content development and analytical optimization to help take social media and branding efforts to the next level. Excited by opportunities to collaborate cross-functionally, build communities, and drive results through data-informed social media and content marketing.
Minor in Asian American Studies
Activities and societies: Korean Student Association (KSA)
Asian/Asian American Mentoring Program (AMP)
Community Service Days Team Leader
Transfer Learning CommunityActivities and societies: Korean Student Association (KSA) Asian/Asian American Mentoring Program (AMP) Community Service Days Team Leader Transfer Learning Community
Spearheaded marketing growth initiatives, contributing to its overall success and subsequent acquisition by a larger company.
Led a dynamic podcast team, responsible for creating engaging questions and reaching out to industry-leading guests, resulting in an increase in listenership and brand visibility.
Successfully managed social media platforms, including TikTok, Instagram, and YouTube, driving significant growth and generating increased brand engagement and online presence.
Developed and executed innovative marketing strategies to attract and retain a diverse audience, helping the company grow from zero to over a thousand users.
Utilized data analytics tools to monitor social media performance, track key metrics, and identify areas for optimization, resulting in improved campaign effectiveness and increased follower engagement.
Demonstrated exceptional project management skills, ensuring the timely delivery of marketing campaigns, podcasts, and social media content, while maintaining a high level of quality and creativity.
Conducted comprehensive marketing research at MetrixLab, utilizing industry-leading solutions and strategies to gather insights and analyze data for clients.
Designed and executed market research studies, employing a variety of methodologies such as surveys, focus groups, and interviews, to gather data and provide valuable insights into consumer behavior and market trends.
Utilized advanced data analysis tools and techniques to interpret research findings, identify patterns, and deliver actionable recommendations to clients, enabling them to make informed marketing decisions.
Developed customized research plans tailored to each client’s specific objectives and target audience, ensuring the collection of relevant and meaningful data to drive strategic marketing initiatives.
Collaborated closely with cross-functional teams, including sales, marketing, and product development, to align research efforts with business goals and support the development of effective marketing strategies.
Created visually captivating and cohesive content on Instagram (@bd.archived), leveraging skills in photography, aesthetics, videography, and photo and video editing to consistently engage and expand the follower base.
Leveraged advanced photo and video editing techniques to enhance the overall quality and appeal of content, utilizing software such as Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro) to deliver polished and professional visuals.
Established a personal brand as a trusted source of aesthetic inspiration and creative expertise, contributing to the growth of the @bd.archived community and solidifying a unique online presence.
Drove LinkedIn follower growth from 200 to 3,000 by managing social media and creating engaging content.
Authored articles and conducted interviews highlighting clean energy engineering impact.
Photographed and recorded events, including Secretary of Energy Jennifer Granholm’s visit.
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
