For over 10 years, I have been creating engaging and effective content for various media platforms and audiences. As a copywriter at Vyond, I write copy for blogs, videos, email promos, and sales campaigns that target B2B, B2C, and education users. I also collaborate with UI/UX and product teams on copy and provide creative guidance.
My passion for content creation stems from my background in sports media, where I learned to work well under pressure and juggle multiple priorities. I have developed my skills as a copywriter and a creative by leading and managing campaigns that include website redesign, social media ads, video newsletters, product tutorials, and company announcements. I use data and SEO as success drivers and leverage my certification in social media marketing to optimize my content.
Provide all copies for marketing collateral.
Develop content for ads, video scripts, and website banners.
Revise and provide feedback for email marketing and content marketing.
Part of brand and tone development.
Created and managed copy for blogs, videos, email promos, and sales campaigns.
Provided content to target B2B, B2C and Education users.
Created scripts for video newsletters, product tutorials and demos, and company announcements.
Led the creation of a monthly newsletter that targeted SMB, enterprise, and nonprofit users.
Worked collaboratively with UI/UX and product teams on copy and provided creative guidance.
Owned and created marketing copy for North American B2B clients including Cisco and Verizon.
Produced social media copy for clients’ Facebook, Twitter, and LinkedIn pages.
Created video scripts for animated videos and provided visual direction for animators and designers.
Provided guidance and feedback on other marketing collateral.
Created copy and led the creative direction for marketing collateral that included landing pages, ad banners, demo/tutorial videos, and product launches.
Point of contact of vendors for video shoots that included product videos for CES and how-to tutorials.
This included writing and overseeing script production as well as other creative assets.
Managed multiple creative projects that included the creation of KasaSmart.com, email campaigns, and in-store displays.
Aided in managing B2B marketing collateral such as PowerPoints, emails, and blogs.
Assisted in driving brand awareness and sales through blogs and emails.
Managed and improved metadata and meta descriptions for Splunk’s blog by using SEO research.