Senior Marketing and Community Manager

Rate, USD
Not specified
Work schedule
Full Time, Contract,
Language skills
English
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About me

Strategic marketing and community manager with 14 years in social media and blogging. Former solo entrepreneur in the entertainment and travel space. Recognized for exceptional management of teams globally that actioned initiatives resulting in growth for tech and consumer brands. Worked cross-functionally in TV production/post for 14 years.


Professional area



Education

2011-2013 BA in Communications @ CSU Northridge

Experience

2022-Current Senior Marketing and Community Manager @ franki

• Boosted overall growth of the influencer program by 375% and the creators’ community forum by 193%
• Directed marketing initiatives under the CEO, led a 3-person global team remotely, and tracked KPIs weekly
• Owned engagement strategy, CRM practices, and delivered reports that helped to prioritize product initiatives
• Launched a brand ambassador program, a monthly newsletter, and initiated a content moderation workflow
• Designed and implemented monthly campaigns that quadrupled video creation and increased engagement

2021-2022 Community Manager @ Moxie/FKA

• Moderated social channels and wrote fan replies for Diet Coke / Smartwater (500,000+ followers collectively)
• Reported on brand sentiment and developed decks on best engagement practices for clients and pitches
• Activated live tweet launch of a campaign featuring Pete Davidson during Miley’s New Year’s Eve Party

2013-2021 Travel Blogger @ Travel HerStory

• Published content daily, obtaining 22,000+ Facebook followers and 425,000+ monthly Pinterest views
• Achieved 1st-page results on Google ranking for 35+ high-volume keywords, boosting overall website SEO
• Collaborated with hospitality and tourism brands, providing blog posts, social media content, and photography

2019-2020 Social Media Manager @ West Tenth

• Increased Facebook likes by 1,200%, Twitter by 1,600%, and Instagram by 475% by utilizing paid and organic
• Distilled campaign data into actionable insights and directed the creation of creative assets by a 2-person team

2015-2018 Founder @ Nerd Out App

• Established a user base of 65,000+ web-based consumers, 15,000+ app downloads, and 9,000+ social followers
• Grew and mentored a team of 60 volunteers who assisted in aggregating and promoting events globally
• Collaborated with Disney and Allied Global Marketing on promotional campaigns for 6 feature films


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