Strategic marketing and community manager with 14 years in social media and blogging. Former solo entrepreneur in the entertainment and travel space. Recognized for exceptional management of teams globally that actioned initiatives resulting in growth for tech and consumer brands. Worked cross-functionally in TV production/post for 14 years.
• Boosted overall growth of the influencer program by 375% and the creators’ community forum by 193%
• Directed marketing initiatives under the CEO, led a 3-person global team remotely, and tracked KPIs weekly
• Owned engagement strategy, CRM practices, and delivered reports that helped to prioritize product initiatives
• Launched a brand ambassador program, a monthly newsletter, and initiated a content moderation workflow
• Designed and implemented monthly campaigns that quadrupled video creation and increased engagement
• Moderated social channels and wrote fan replies for Diet Coke / Smartwater (500,000+ followers collectively)
• Reported on brand sentiment and developed decks on best engagement practices for clients and pitches
• Activated live tweet launch of a campaign featuring Pete Davidson during Miley’s New Year’s Eve Party
• Published content daily, obtaining 22,000+ Facebook followers and 425,000+ monthly Pinterest views
• Achieved 1st-page results on Google ranking for 35+ high-volume keywords, boosting overall website SEO
• Collaborated with hospitality and tourism brands, providing blog posts, social media content, and photography
• Increased Facebook likes by 1,200%, Twitter by 1,600%, and Instagram by 475% by utilizing paid and organic
• Distilled campaign data into actionable insights and directed the creation of creative assets by a 2-person team
• Established a user base of 65,000+ web-based consumers, 15,000+ app downloads, and 9,000+ social followers
• Grew and mentored a team of 60 volunteers who assisted in aggregating and promoting events globally
• Collaborated with Disney and Allied Global Marketing on promotional campaigns for 6 feature films
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
