Marketing Specialist

● Implement data-driven marketing campaigns by conducting quantitative and qualitative market research, resulting in increased brand awareness and achievement of organization-wide strategic goals.
● Lead and manage cross-functional teams of external consultants, including agencies, developers, photographers/videographers, and online platform vendors, to successfully deliver marketing campaigns, brand collateral, and long-term strategies.

● Manage all facets of Theatro’s social channels, from creation to analysis. Increased total engagement by 15% per quarter and audience by 12% Year over Year.
● Oversee the Theatro website, updating with relevant information, writing for SEO, and designing a luxury feeling UX. Decreased bounce rate by at least 5% per quarter.
● Create content in line with multiple channels to ensure consistent messaging across the whole marketing team. This included 2 blogs per month, byline amplification, video promotion, landing pages, etc…

● Identified sales opportunities with new and existing clients providing those Senior-Level Stakeholders with the best advertising solutions for their business goals.
● Maintained close relationships with a portfolio of small and midsize businesses, growing bottom-line revenues by 10%.

● Planned a company-wide leadership conference for upper-level management.
● Created several portfolio-wide resident campaigns using Adobe Creative Suite.
● Collected, interpreted, and analyzed advertising data from YARDI using Microsoft Excel and Tableau to ensure properties were marketing effectively and efficiently.