Digital and Social Manager

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
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About me

Graduate of University of Illinois Urbana-Champaign & Le Cordon Bleu College of Culinary Arts. Currently a Digital Marketing Manager at a top Advertising Agency in West Palm Beach, Fl and part time baker with nearly 50,000 followers on Instagram. Previously the Director of Marketing for an Award-winning Restaurant Group in Chicago, IL.


Professional area



Education

2015 BA @ University of Illinois at Urbana-Champaign

Business Communication & Global Studies Major (French Minor)

2016 Certificate @ Le Cordon Bleu College of Culinary Arts

Experience

April 2022 Digital and Social Media Manager @ Ryan William's Agency

Manage intricate email marketing campaigns and hands-on proficiency in platforms like HubSpot, Flodesk, MailChimp, and Constant Contact, possessing a strong foundation in HTML and email design to contribute to engaging email content development.
Create compelling content & provide consistent branding for 15 different businesses’ social media accounts (Facebook, Instagram, Twitter, Pinterest, Houzz, LinkedIn) – including photography, strategy, videos, copywriting, scheduling, reporting and graphic design.
Oversee budget allocation and provide strategic direction for multifaceted digital campaigns, including Local SEO, Organic SEO SEM, Programmatic Native, Email Marketing, Display, and Paid Search.
Supervise integrated digital programs for clients across healthcare, non-profit and small business sectors.
Run Google Ads, Meta Ads & LinkedIn Ads generating leads for clients. Present monthly reports to clients of paid and organic ads.

2019-2022 Director of Marketing @ One Off Hospitality Restaurant Group

Designed, developed, and updated unique brand websites via Squarespace site suite.
Pioneered a nationwide delivery initiative aimed at revitalizing sales amidst the pandemic, encompassing website creation, strategic planning, and menu development.
Led strategy on development of efficient email marketing campaigns for direct to consumer conversions.
Principal photographer and graphic designer for group events, menus, postcards, posters, and social media presence.
Collaborated closely with third party public relations partners to formulate strategic campaigns.
Directed daily email campaigns for restaurants excelling in executing comprehensive email strategies and developing engaging content to foster brand awareness and engagement.
Maintained a direct reporting line to the CEO, harmonizing novel marketing ventures with overarching strategies for the restaurant group.
Social Media Manager July 2019-September 2020
Managed consistent brand and voice across all channels Instagram, Facebook, Twitter, Tiktok and Pinterest accounts for twelve unique restaurant concepts from Michelin star dining to a fast taco joint.
Principal photography published by Chicago Tribune, Condé Nast, Chicago Magazine, and Modern Luxury publications.

2015 Creator @ Made By A Blonde

Accruing almost 50,000 followers on Instagram, @madebyablonde
Partner with prominent food companies including Crisco, Clabber Girl Baking, Grandma’s Molasses, & EatPastry Cookie Dough.
Featured on Food Network, Insider Desserts, & other large sites accumulating millions of views.
Develop recipes, facilitate online order operations, send email newsletters to subscribers, produce & edit promotional photography.


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