Digital Designer

– Translate client visions into captivating design packages, elevating their branding and marketing initiatives. The delivered designs led to a measurable increase in web traffic and sales, driving higher brand visibility and increased customer engagement.
– Cultivate strong client relationships by actively collaborating to define precise marketing and design objectives. Skillfully guided clients through project scoping and budgeting, resulting in on-time, on-budget project deliveries that exceeded expectations.
– Exhibit exceptional organizational skills and attention to detail while managing all administrative aspects of freelance projects. Streamlined project documentation and financial tracking processes, ensuring a smooth workflow and timely project completion.

– Conceptualized, prototyped, and developed visually stunning and user-friendly web assets, digital ads, and landing pages, resulting in an increase in website traffic and a decrease in bounce rate.
– Led cross-functional collaboration, providing creative direction and overseeing end-to-end asset design for multiple annual large-scale events and high-profile fundraising campaigns.
– Strategically planned and executed the content calendar, creating compelling social media visual and video assets that contributed to a 13% increase in overall following and a 150% boost in engagement.
– Facilitated seamless communication and collaboration across diverse campus departments, ensuring alignment of website content with strategic recruiting and fundraising objectives.
– Served as a mentor to design interns, providing guidance and feedback, resulting in improved design skills and the successful completion of several high-profile projects.

– Orchestrated the creation of high-quality, on-brand visual solutions and assets for a wide range of marketing and communication needs, resulting in increased brand consistency and customer engagement.
– Fostered effective communication and seamless collaboration with clients, editors, and vendors, streamlining the proofing process, obtaining competitive quotes, and making well-informed design decisions, ultimately accelerating project timelines and ensuring client satisfaction.
– Spearheaded successful collaboration with the digital marketing team, devising and executing a dynamic social media strategy. Produced visually compelling assets for digital ads and social media content, resulting in an increase in social media impressions and engagement.
Demonstrated ingenuity in implementing and adhering to the Gordon College brand standards across all design projects, reinforcing the institution’s brand identity and amplifying recognition among target audiences.