Experienced Program Manager with a passion for technology, education and story-telling. I have a proven track record of implementing successful events and marketing campaigns, cross-functionally for large-scale organizations.
β’ Identified gap within selection for AMZN Global Stores and led build of features across engineering and design, which increased yearly revenue by $12.1MM through increased engagement and conversion
β’ Designed and implemented an egregious escalation playbook for high-level events which has resulted in 60% decrease in time-to-resolution
β’ Developed a Voice of Customer mechanism within my organization that has surfaces defects and assign action items which has led to a 20% decrease in Contacts Per Unit (CPU)
β’ Seamlessly transitioned 119 live events affected by the COVID-19 pandemic to well-attended and engaging virtual programs
β’ Developed evaluation methods to assess program strengths and identify areas for improvement that led to a 40% increase in attendance
β’ Created strategic email and social media marketing campaigns for 60 live events across the United States
β’ Identified industry trends and worked to successfully increase consumer engagement by 43% by developing topical-based programs
β’ Led the adoption of Salesforce CRM for my organization to continuously monitor data quality and integrity for executive decisions
β’ Created, curated, and managed all published content published for the Richmond Yelp! Elite Squad
β’ Organized and executed four monthly Yelp! Elite events attended by 40+ attendees across the region for frequent users of the application
β’ Monitored trends in social media and increased Instagram followers by 40% percent by leveraging trending topics and collaborating with local businesses