Director of CRM/Lifecycle Marketing

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
Hire me

Hire me

Jobicy Account
You need an employer account to access the resume database.

About me

Versatile and results-driven professional with a proven track record in roles such as Director of CRM, Marketing Manager, Product Trainer, Account Manager, and Account Executive. Adept at leading cross-functional teams, driving process improvements, and delivering exceptional customer experiences. Skilled in problem-solving, communication, and leveraging technology to enhance marketing initiatives.


Jan 2013/Dec 2016 Bachelor of Science: Communication @ Pittsburg State University


Jan 2022 to Present Director of CRM and Lifecycle Marketing @ WEHCO Media Inc

• Led and managed CRM-related projects, enhancing customer engagement and retention
• Conducted internal system audits, optimizing efficiency and improving user experience
• Developed comprehensive system onboarding procedures to streamline adoption
• Integrated third-party systems, boosting productivity and data accuracy
• Provided strategic support and guidance to cross-functional teams and users
• Served as the primary system administrator for internal and external HubSpot, ensuring seamless operations
• Implemented best practices for CRM tools, increasing team productivity.

Jan 2020 to Jan 2022 Marketing Manager @ Flypaper Digital Marketing

• Drove brand development and positioning strategies, resulting in an increase in brand recognition
• Successfully recruited top talent through targeted job postings and talent acquisition efforts
• Spearheaded new market launches, achieving brand recognition in new markets.
• Cultivated customer loyalty through impactful testimonials and reviews
• Optimized the Flypaper website to achieve higher conversion rates.
• Developed and executed inbound lead generation strategies, leading to a 29% increase in inbound lead revenue.

Jan 2019 to Jan 2020 Digital Product and Training Manager @ Flypaper Digital Marketing

• Led comprehensive training programs for sales reps, account managers, and product teams
• Coordinated and presented material at the annual company summit, enhancing employee knowledge and performance
• Established and maintained vendor relationships, optimizing product offerings and cost-efficiency.

Jan 2018 to January 2020 Digital Product Trainer @ Flypaper Digital Marketing

• Revamped new hire training program, catering to various learning styles, resulting in higher levels of employee knowledge and competency.
• Conducted ongoing training sessions, equipping teams with the skills to excel in their roles.

Recommend this talent

Recommend this specialist