Versatile and results-driven professional with a proven track record in roles such as Director of CRM, Marketing Manager, Product Trainer, Account Manager, and Account Executive. Adept at leading cross-functional teams, driving process improvements, and delivering exceptional customer experiences. Skilled in problem-solving, communication, and leveraging technology to enhance marketing initiatives.
• Led and managed CRM-related projects, enhancing customer engagement and retention
• Conducted internal system audits, optimizing efficiency and improving user experience
• Developed comprehensive system onboarding procedures to streamline adoption
• Integrated third-party systems, boosting productivity and data accuracy
• Provided strategic support and guidance to cross-functional teams and users
• Served as the primary system administrator for internal and external HubSpot, ensuring seamless operations
• Implemented best practices for CRM tools, increasing team productivity.
• Drove brand development and positioning strategies, resulting in an increase in brand recognition
• Successfully recruited top talent through targeted job postings and talent acquisition efforts
• Spearheaded new market launches, achieving brand recognition in new markets.
• Cultivated customer loyalty through impactful testimonials and reviews
• Optimized the Flypaper website to achieve higher conversion rates.
• Developed and executed inbound lead generation strategies, leading to a 29% increase in inbound lead revenue.
• Led comprehensive training programs for sales reps, account managers, and product teams
• Coordinated and presented material at the annual company summit, enhancing employee knowledge and performance
• Established and maintained vendor relationships, optimizing product offerings and cost-efficiency.
• Revamped new hire training program, catering to various learning styles, resulting in higher levels of employee knowledge and competency.
• Conducted ongoing training sessions, equipping teams with the skills to excel in their roles.
Hello! My name is Brandon – I’m a Customer Success professional with over 8 years of experience in customer-facing roles.
Cherise Bullock Cassell is a PMP, CSM, and ITIL-certified Information Technology (IT) Professional with 23+ years of IT experience, inclusive of 18+ years of program / project management experience. She has a history of exceeding client expectations and building solid on and offshore teams.
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
