Director of CRM/Lifecycle Marketing

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
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About me

Versatile and results-driven professional with a proven track record in roles such as Director of CRM, Marketing Manager, Product Trainer, Account Manager, and Account Executive. Adept at leading cross-functional teams, driving process improvements, and delivering exceptional customer experiences. Skilled in problem-solving, communication, and leveraging technology to enhance marketing initiatives.




Education

Jan 2013/Dec 2016 Bachelor of Science: Communication @ Pittsburg State University

Experience

Jan 2022 to Present Director of CRM and Lifecycle Marketing @ WEHCO Media Inc

• Led and managed CRM-related projects, enhancing customer engagement and retention
• Conducted internal system audits, optimizing efficiency and improving user experience
• Developed comprehensive system onboarding procedures to streamline adoption
• Integrated third-party systems, boosting productivity and data accuracy
• Provided strategic support and guidance to cross-functional teams and users
• Served as the primary system administrator for internal and external HubSpot, ensuring seamless operations
• Implemented best practices for CRM tools, increasing team productivity.

Jan 2020 to Jan 2022 Marketing Manager @ Flypaper Digital Marketing

• Drove brand development and positioning strategies, resulting in an increase in brand recognition
• Successfully recruited top talent through targeted job postings and talent acquisition efforts
• Spearheaded new market launches, achieving brand recognition in new markets.
• Cultivated customer loyalty through impactful testimonials and reviews
• Optimized the Flypaper website to achieve higher conversion rates.
• Developed and executed inbound lead generation strategies, leading to a 29% increase in inbound lead revenue.

Jan 2019 to Jan 2020 Digital Product and Training Manager @ Flypaper Digital Marketing

• Led comprehensive training programs for sales reps, account managers, and product teams
• Coordinated and presented material at the annual company summit, enhancing employee knowledge and performance
• Established and maintained vendor relationships, optimizing product offerings and cost-efficiency.

Jan 2018 to January 2020 Digital Product Trainer @ Flypaper Digital Marketing

• Revamped new hire training program, catering to various learning styles, resulting in higher levels of employee knowledge and competency.
• Conducted ongoing training sessions, equipping teams with the skills to excel in their roles.


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