Public relations professional with experience ranging CPG, telecommunications and retail, and four years of airline industry experience as a corporate global spokesperson. Skilled in crisis management, media relations, speechwriting, and corporate communications. Received a Bachelor of Arts (BA) focused in Public Relations, Advertising, and Applied Communication from Michigan State University in 2017. Management experience in addition to in-house and agency time.
Major: Managerial Advertising
Minor: Public Relations
-Lead Quaker Oats and Life brand public relations efforts for Quaker North America
-Build program-based national earned media strategies including influencer and celebrity talent integrations
-Serve as the integrated media strategy lead for Quaker breakfast brands including Quaker Oats and Life Cereal
-Manage junior account members and serve as key client relations contact
-Inform external messaging for Frost Bank, Quaker, Academy Sports + Outdoors and TracyLocke including key messaging, press releases and executive briefings
-Led the national consumer news bureau for the Academy Sports + Outdoors account maintaining media relationships with lifestyle and sports outlets including USA Today, Wall Street Journal, Sports Illustrated and more
-Served as the integrated media strategy lead for Quaker breakfast brands including Quaker Oats and Life Cereal
-Informed executive communication strategy and social execution for the AT&T 5G thought leadership team
-Garnered 372 placements resulting in 6.7B earned impressions for Quakerβs 2023 Pre-Grain Super Bowl campaign
-Execute events and develop corresponding materials including releases, influencer and media briefing documents,
talking points, speeches, and the organization of embargoed interviews
-Corresponded with an average of 18 reporters a day as a corporate spokesperson for United
-Led communications for severe weather, technical and emergency diversions during irregular operations
-Earned media coverage with consumer, lifestyle and aviation outlets including AP, CNBC, People and Forbes
-Wrote messaging for CleanPlus initiatives to inform media and customers about Unitedβs response to COVID-19
-Developed a range of materials including news releases, communications plans, talking points, statements, decks,
scripts, and coverage reports for internal and external audiences
-Served as subject matter expert, building cross-functional relationships between Global Response, Social Media and
De-Escalation teams to ensure consistent and accurate messaging to reporters and customers
-Garnered more than 500 media placements, stemming from 53 original stories for the United Aviate Academy on
April 6, 2021
-Used social platform Khoros (Lithium) to communicate and resolve an average of 122 customer concerns a day
-Quickly identified and mitigated customer posts that could cause brand risk
-Navigated multiple applications used to record customer concerns for other departments
-Placed on special assignment to prioritize incoming posts and identify trends within customer inquiries
-Assisted in the execution of successful influencer programs for Quaker and US Foods
-Utilized BuzzSumo and Brandwatch to analyze social engagement
-Created daily trending topics reports for Gatorade and McDonaldΚΌs
-Produced social copy and planned content for Land OΚΌFrost and Gatorade
I am a dynamic and results-oriented professional with a strong background in project management, client success, and technical analysis. Holding a Bachelor of Arts and Science from the University of Ottawa.
I am a native Brazilian portuguese speaker, I am currently volunteering for TED Educational, working with translation, transcription and subtitling, I have done translation work with local businesses, which have greatly increased my skills as a translator.
My excellent attention to detail and strong spelling and grammar knowledge combine to make me a terrific candidate. Additionally I have a Masterβs Degree in Education and have almost 30 years of experience teaching English Language Arts and writing.
I love to put my heart and strength into everything I do. I believe in growing as well as learning to not only be a better me, but to do great things with the life that Iβm blessed with.
Friendly, Customers Service minded
