Content Strategist

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
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About me

Let’s build a better experience for your customers from the very start! We can push industry standards, best practices, data testing, and user experience design to bring your brand to the next level.


Professional area



Education

2012/2016 BA Journalism @ Saint Ambrose University

Experience

2019/2023 Content Strategist @ TYME

● Implemented social content strategy resulting in a 56% increase in engagement
● Collaborated with leadership on Q4 strategies aiding in a 336% revenue increase
● Developed and increased email marketing strategy resulting in a 294% revenue increase
● Harnessed creative writing, photography, and videography skills to implement brand identity cohesively across channels
● Researched SEO terms, developed and wrote blog articles maintaining a consistent
engagement rate on site

2021-2022 Director - The Echo @ Common Chord

● Spearheaded the creation and launch of The Echo publication
● Executed brand development using survey results supporting community need
● Developed content strategy, including articles, educational resources, and social media
● Led a team of writers through ideation to publication

2019/2020 Marketing Associate @ Mindfire Communications

● Collaborated with multiple clients to develop social media content
● Used Meta Business to establish and keep client social media engagements consistent

2017/2019 Marketing + Events Director @ Moeller Nights

● Developed email marketing strategy resulting in a 30% increase in sales
● Developed and executed marketing strategies for seven music festivals, including print copy, social media content, and email marketing
● Collaborated with local businesses and media outlets to implement cross-channel
promotional content

2016/2017 Communications Manager @ Quad Cities Chamber of Commerce

● Pioneered the Alternating Currents festival brand through design collaboration, strategic marketing campaigns, and intentional web and social media content
● Collaborated with local business owners to build strategic events resulting in 25% increase in traffic


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